YouTube, a video sharing platform owned by Google, said that the company will start bringing the Shorts feature to TV screens for users around the world.
The move is seen as an effort to compete with rivals like Meta and the TikTok short video sharing app, which has been a global hit for a long time.
The company also announced that this feature will be rolled out in the coming weeks for smart TV models, game consoles, and streaming devices manufactured from 2019 onwards.
Users can watch short videos from the new Shorts price on the homepage of the YouTube application or on the creator's channel page.
In addition, you can also interact by likes or dislike videos, read the titles and descriptions of these videos, and subscribe to the creator's channel after watching their short videos.
While this may seem like a natural next step, a lot of thought and caution have been taken to bring the vertical experience, which is already prioritized for mobile devices, to the big screen, said YouTubes product director, Neal Mohan.
In a blog post, YouTube executives also detailed the planning process and various design projects they have conducted to bring this video format to the big screen because Shorts were previously designed specifically for mobile.
Its important to have a Shorts experience on TV that is consistent with what users see on mobile and also natural on a larger screen, the company said.
YouTube shared that it also discovered an unusual behavior with the experience of watching short videos on TV, when users wanted to switch to the next short video by manual rather than having the data source play it automatically.
Therefore, the application now allows users to start or stop videos via remote control by clicking directly on short videos or by using playback/stop buttons.
Users can also use the up and down buttons on the control to move to the next video or record the previous video.
