The Trade Promotion Fair for specialty products, craft villages, OCOP takes place at two locations including The Linc Trade Center (Duong Noi ward, Hanoi) and Southern Wholesale Market (Binh Minh commune, Hanoi).
This year's fair recognizes the participation of more than 120 businesses, cooperatives, craft villages and localities across the country, with a scale of 200 to 300 booths per venue. The program space is modernly designed, harmoniously combining display - experience - trade - cultural promotion, giving participants the opportunity to access hundreds of unique products, from regional specialties, OCOP products, agricultural products - processed foods, beverages to handicrafts, textiles, fashion accessories...
Mr. Vuong Dinh Thanh - Deputy Director of the Hanoi Center for Industrial Promotion and Trade Promotion - emphasized the importance of craft villages and OCOP for the Capital and the creative economy: "Hanoi is the locality with the largest number of craft villages in the country, with a rich system of crafts and craft villages, associated with the history of formation and development of Thang Long - Hanoi.
In the context of promoting the development of cultural industries and building the Capital into a creative city, Hanoi identifies the development of craft villages and OCOP products not only as an economic task, but also as a requirement to preserve heritage, promote cultural identity and create a foundation for experiential tourism and sustainable cultural tourism.
Accordingly, the fair is a vivid proof of Hanoi's efforts to improve OCOP products, connect culture with sustainable development, connect craft villages, traditional handicrafts with tourism and the market, affirm the Capital OCOP brand to reach far, create motivation for production innovation, and promote sustainable linkages...
The fair is not only an attractive shopping destination at the end of the year, but also a bridge to support businesses in promoting products, expanding markets, increasing brand recognition; and at the same time contributing to spreading the effectiveness of the campaign "Vietnamese people prioritize using Vietnamese goods".
Many experiential spaces are organized such as: Product demonstration area, regional culinary culture area, trade connection area and digital technology application... helping the event become lively, experiential and close to the public.
Throughout the time it took place, the fair attracted a large number of visitors, with a high rate of shopping and product experience; many OCOP booths, local specialties, traditional handicrafts received special attention from the people of the Capital and tourists. This is a positive signal for the Vietnamese goods market, and also a motivation for businesses to continue innovating and improving product quality.
The whole country currently has more than 16,000 OCOP products, the OCOP program is increasingly affirming its effectiveness in improving the value of agricultural products and local products, creating jobs and income for people.
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