aespa was surpassed by LE SSERAFIM

The Korean Business Research Institute has just announced the October brand reputation rankings for Kpop girl groups.

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from September 13 to October 13.

LE SSERAFIM topped the list this month with a brand reputation index of 4,887,479 points, marking a 37% increase compared to September.

High-ranking phrases in their keyword analysis included “Crazy,” “college festival,” and “career advancement.” While the highest-ranking related terms included “overcome,” “liberate,” and “prove.” The team’s positivity-negativity analysis showed a 90.82% positive sentiment score.

Meanwhile, aespa ranked second with a brand reputation index of 4,840,235 points.

IVE followed closely behind in third place with a brand reputation index of 4,685,474 points, up 29.83% from the previous month.

Blackpink rose to fourth place with a brand reputation index of 3,894,967 points, up 87.67%.

Finally, Fifty Fifty entered the Top 5 after seeing an impressive 178.3% increase in score, bringing the group's total score to 3,502,869 in October.