According to Allkpop, recently, fans discovered that ADOR's website (a subsidiary of HYBE Group) has changed its domain name from "ador.world" to "adoraudition.world", and has many changes in the interface.
The most notable thing is that all information related to NewJeans - the girl group that helped shape the identity of this company - has been completely deleted.
The end of the website clearly shows that HYBE is the only copyright holder, not ADOR as before.
Fans also pointed out that the website interface has also changed significantly, from the unique style associated with creative products for NewJeans, to a simple interface with a corporate style.
These changes disappointed the fan community. Many criticized the company for erasing their traces of NewJeans, even though they claimed that the group was still a company artist and had goodwill for the group to return.
Others say that the appeal and uniqueness that once helped ADOR's website stand out in the Kpop industry has been completely erased, and now ADOR seems to have been completely controlled by HYBE.
ADOR (All Doors One room) was founded in 2021 as a subsidiary of HYBE, led by former SM Entertainment Creative Director Min Hee Jin.
The company quickly gained recognition after launching the group NewJeans in 2022, a group praised for its new ideas and nostalgic aesthetic style inspired by the Y2K era.
NewJeans' success has helped strengthen ADOR's reputation as one of the most creative names in Kpop in just 2 years.
But by 2024, the conflict between HYBE and Min Hee Jin broke out, revolving around disputes over management rights and creative orientation, causing a stir in public opinion. This led to legal battles and an internal reform.
HYBE fired Min Hee Jin and her colleagues, putting senior executives in the group in full control of ADOR.
In November 2024, 5 NewJeans members (Minji, Hanni, Danielle, Haerin, Hyein) unilaterally announced the termination of their contracts with ADOR, expressing their support for former CEO Min Hee Jin, also the group's creative director.
In response, ADOR filed a lawsuit in court, requesting a temporary ban on NewJeans (so that the group cannot operate under the new name NJZ and arbitrarily sign an advertising contract).
At the same time, the company filed a lawsuit to "confirm the validity of the exclusive contract", emphasizing that the contract with NewJeans still has a term until 2029.
The temporary ban application was approved by the court earlier this year. While the main lawsuit over the contract dispute is ongoing.
At the trials, ADOR always expressed their desire for NewJeans to continue to operate. But the group announced that they would not return if Min Hee Jin was not reinstated.
