CORTIS expands its influence in the field of sports and entertainment

DƯƠNG HƯƠNG |

CORTIS will become the first Kpop artist to perform at a typical event within the framework of the NBA All-Star Week of the American Professional Basketball Association (NBA).

According to information from the NBA and the largest sports channel in the US ESPN, the Kpop boy group CORTIS (including James, Juhoon, Martin, Seonghyeon and Keonho) will perform during halftime shows at the "2026 Ruffles NBA All-Star Celebrity Game" event, taking place on February 13 (local time) at Kia Forum, California, USA.

NBA and ESPN introduced CORTIS as the first Kpop artist in NBA All-Star Celebrity Game history to take on the halftime show stage.

Previously, the group was chosen as "Friends of the NBA", and also operated as a representative face promoting the NBA, thereby showing great expectations for the group.

NBA All-Star Celebrity Game is an event where teams including former NBA players, Hollywood actors, famous rappers and sports stars compete.

This is one of the events representing NBA All-Star Week, broadcast live across the United States via ESPN and attracting great attention. CORTIS is expected to bring a special performance to the attention of basketball fans around the world.

Although it has only been operating for half a year, CORTIS is showing a rare outstanding presence in the US, not only in the music field but also in the sports and entertainment industry.

Previously, the group announced that they were chosen as the main performers for the "NBA Crossover Concert Series" event, taking place on February 12 in Los Angeles, becoming the first Korean singer to stand on this stage.

In addition, CORTIS is also the first Kpop artist to sign a partnership with a energy drink brand.

The game industry also paid special attention to the group: the debut song "Go!" was chosen as the original soundtrack for season 4 of the famous game in the US "NBA 2K26" - a game with accumulated sales of 150 million copies.

This song is also used as a choreography in the global hit shooting game Fortnite, showing the "huge" number of collaborations rarely seen for a Kpop rookie group.

DƯƠNG HƯƠNG
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