In particular, what is surprising is that the seductive black strapless dress worn by the actress is an haute couture (high-end tailored) design by Ronald van der Kemp, which was just launched on the Paris Fashion Week runway 3 days earlier.
The media likened this to a "unique" treatment for Trieu Lo Tu.
Not only that, as a Bvlgari brand ambassador, Trieu Lo Tu also received clear favor. At that event, only the actress appeared as an ambassador. The CEO of Bvlgari's China region also flew in special, the whole evening only revolved around the beauty born in 1998.
According to QQ, 3 years ago, the name Zhao Lusi was often associated with the "red carpet blacklist". At that time, the "childishness" on her face had not subsided, and the crew liked to stuff all kinds of complicated details into the costumes: puff sleeves, wide flared skirts, lace overlapping lace. Leading to her appearance being often criticized as heavy and unsuitable for her age.
The turning point came at the end of 2024, at the annual event of Tencent Video, Trieu Lo Tu wore a yellow tassel dress, neatly bunned hair. This appearance helped her immediately climb to the top trend on Weibo with the keyword "Trieu Lo Tu - luxurious aura". Fashion bloggers began to describe Trieu Lo Tu as a person with a "sweet - luxurious style".
In 2025, Trieu Lo Tu's appearances on the red carpet entered a stable phase. Audiences believe that not only does she know how to choose suitable and restrained outfits, but her temperament is also becoming more confident and calm. Fashion bloggers analyzed that this is a sign of finding a "personal style".
The promotion of fashion resources has never been accidental. In the second half of 2025, the TV series starring Trieu Lo Tu suddenly exploded. Total views across the platform reached 180 billion, firmly leading many charts.
In the film, she plays an office woman rising from the bottom of society, full of confidence and bravery. Trieu Lo Tu has torn away the label of "sweet sister", instead being praised as "actress who can handle movies". Real-life images and roles on screen create an underground connection, together telling a story about "maturity".
Her commercial value is evidenced by data: quarterly sales of major brands represented by Trieu Lo Tu increased by an average of 27% after the announcement. On international platforms, videos tagged with her name reached more than 1.1 billion views.
Before her strong reappearance, Trieu Lo Tu went through a year full of upheavals because she suddenly fell ill and a conflict with her old management company Galaxy Cool broke out. This led to activities being stalled, and the actress even thought about retiring.
But after the success of a movie, a close communication strategy with fans and a formation in style, Trieu Lo Tu has made a spectacular comeback. The media believes that Trieu Lo Tu's journey is the story that brands are aiming for.
After Bvlgari's event in Shanghai, fashion media simultaneously used words such as "upgrade", "breakthrough" to describe Zhao Lusi. However, this achievement all came from steady steps: using movie views, using sales data, using increasingly progressive performance in front of the camera to build a solid foundation and position.
