The Korea Business Research Institute has just announced the brand reputation ranking for March 2026 of Kpop male idols.
The ranking is determined by analyzing indicators of consumer participation, media coverage, communication index and community awareness index of 755 male group members, using data collected from February 14 to March 14, 2026.
Park Ji Hoon - former Wanna One member - has risen to the top of the list this month, after his brand reputation index skyrocketed 3,129.24% since February. The total score of this male idol and actor in March reached 12,995.107 points.
Park Ji Hoon's keyword analysis shows that high-ranking phrases include "Danjong", "The king's warden" and "Yoo Hae Jin". Related terms with the highest rankings include "sad", "aura" and "skillful".
Analyzing Park Ji Hoon's positive - negative reactions shows that the positive reaction rate is 94.25%.
Jimin (BTS) ranked behind Park Ji Hoon with a large score difference, reaching 5.012.359 points. Meanwhile, Jin (BTS) ranked 3rd with a score of 3.603.550.
G-Dragon (Big Bang) won 4th place with a brand reputation index of 3. 169. 185 points; and Jungkook (BTS) ranked 5th with a score of 2. 793. 294.
Park Ji Hoon's rise to the top of the Kpop male idol reputation chart has caused a stir in the fan community. Because the last time he entered the top 3 of this chart was from January 2024.
After Wanna One disbanded in 2019, Park Ji Hoon continued to operate as a solo artist, releasing some personal music products. However, the male artist born in 1999 focused more on acting.
Recently, Park Ji Hoon became the focus of the Korean film industry when the movie "The king's warden" starring him and actor Yoo Hae Jin sold 12.4 million tickets as of March 14.
Currently, "The king's warden" has surpassed the work "Masquerade" (12.32 million tickets) starring Lee Byung Hun, to rise to 15th place in the highest box office revenue chart of Korean cinema of all time.
