Recently, the official Facebook page of the FIFA World Cup surprised the Vietnamese fan community when posting a picture of Lionel Messi with the status line: "Ten for ten".
The post quickly attracted tens of thousands of interactions, because this is a word game based on the famous poem in Nguyen Du's Tale of Kieu: "Ten for ten".
The interesting thing is that FIFA not only mentions Messi's jersey number 10 but also combines the Argentine superstar's name into "Nguyen Van Muoi" on the poster, making many fans excited and leaving many humorous comments.
However, this is not content publicly posted to all followers around the world. According to Facebook's regional content distribution mechanism, the post is set up in a localized (local content) form, meaning it is only aimed at users in Vietnam or groups of Vietnamese-speaking audiences.
This is a form that many international fanpages apply to increase user access in each specific market.
FIFA World Cup's use of wordplay with Vietnamese literary colors also shows the mark of the Vietnamese content management team participating in operating or supporting fanpages in the domestic market.
Previously, in the early morning of June 23, striker Messi made his mark with a double goal against Austria, contributing to helping Argentina soon win a ticket to the 1/16 round of the 2026 World Cup.
By increasing the total number of goals to 18 after 28 matches at the World Cup, the 38-year-old superstar also surpassed the record of 16 goals of legend Miroslav Klose. This milestone is one of the most prestigious personal achievements in the history of the tournament.
