Hoang Tu Thao's business earns 30 billion won but has not yet recovered capital

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Hoang Tu Thao revealed that his consumer goods brand has achieved revenue of 30 billion won, stemming from concerns about safety and recycling scandals in the industry.

Recently, Hoang Tu Thao (TAO - former member of EXO) appeared on a Korean online entertainment program, sharing about his life and current projects.

When MC Hong Jin Kyung asked him how he was doing recently, Hoang Tu Thao smiled and replied in Korean: "Life is very stable, I'm married already", showing a comfortable and positive spirit.

MC Hong Jin Kyung mentioned that Hoang Tu Thao is expanding business operations in China, he frankly revealed: "My main product is sanitary pads".

He said that the reason for stepping into the market of women's products is because he wants women to be able to use safe products, without worrying or being insecure.

Anthony Wong emphasized that product safety is the core of his business philosophy: "I want to create something that women can trust.

At the same time, he said that the production process can be monitored at any time to ensure quality and hygiene. According to him, transparency and safety are more important than short-term profits.

Hoàng Tử Thao là cựu thành viên nhóm EXO. Ảnh: Xinhua
Hoang Tu Thao is a former member of EXO group of SM Entertainment company. Photo: Xinhua

At the time of participating in the program, Hoang Tu Thao revealed that about 150 million sanitary pads from his Domyway brand were sold, bringing in revenue of about 31.6 billion won (about 560 billion VND).

Although the figure is very impressive, he frankly admitted that the business is still not fully equitized and net profit is still quite modest. Initially, Hoang Tu Thao invested a capital of about 275 million CNY, the entire factory has 6 lines, each line more than 20 million CNY.

According to Hoang Tu Thao, the decision to launch this brand stemmed from social responsibility, not simply for commercial purposes.

The origin of the brand is associated with a major scandal in China, when some manufacturers were found to recycle and resell used goods.

Faced with the wave of public outrage, Hoang Tu Thao expressed strong outrage, saying that profiting from that behavior is "disgusting". He affirmed that he will personally produce clean and decent products to face the burning issues of the industry.

There is information revealed that Hoang Tu Thao has been filming the program since August 2025, when the Domyway brand had only been operating for 3 months, so the failure to recover capital is predictable.

Đám cưới cổ tích của Hoàng Tử Thao và Từ Nghệ Dương từng gây bão truyền thông. Ảnh: Xinhua
The fairy wedding of Hoang Tu Thao and Tu Nghe Duong once caused a media storm. Photo: Xinhua

Hoang Tu Thao debuted in 2012 as a member of Kpop group EXO, taking the stage name TAO. In 2015, he left the group and focused on developing his career in China.

Since then, Hoang Tu Thao has both been active in entertainment and taken over the family business.

In October last year, Hoang Tu Thao's lavish wedding with Tu Nghe Duong - former SM Entertainment trainee - caused a media storm. Recently, Hoang Tu Thao has also been noticed when participating in reality TV shows.

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