The story of the movie "Sold out on you" (Vietnamese title: Hôm nay lại bán hết) revolves around Matthew Lee (Ahn Hyo Seop) - CEO of a production farm, and also a cosmetic ingredient researcher, getting involved in a complex relationship with Dam Ye Jin (Chae Won Bin) - a famous TV sales MC.
Besides, Seo Eric (Kim Bum) - CEO of a global skincare brand - has a work relationship with Matthew Lee, and also has feelings for Ye Jin. With a youthful, attractive appearance and emotional acting style, Kim Bum quickly made an impression right from the first episodes.
According to Nielsen Korea, after 2 episodes aired, "Sold out on you" maintained a stable viewership rating of 3.3%. According to the film's developments, Ye Jin and Matthew officially meet in an ironic situation, while Eric also has the opportunity to reunite with her after many years.
In the past, Eric had feelings for Ye Jin from a fleeting meeting and believed it was "fate". However, the meeting did not go as expected when Ye Jin did not recognize him. This detail opens up a series of situations that are both humorous and romantic, and also lays the foundation for the character's journey to pursue love.
Along with Matthew, the appearance of Kim Bum also adds more highlights to the film's flow. The actor is commented to be suitable for the image of a romantic film, from the image to the way he expresses emotions. Eyes, expressions and acting rhythm contribute to increasing the attraction of relationships on screen.
This is the first time in more than 20 years of operation that the 37-year-old star has tried his hand at the romantic comedy genre. The actor said he was once hesitant about this genre because it requires a lot of creativity in acting. "I used to avoid this genre, but when I read the script, I realized I could portray the character in my own way.
Kim Bum also said that Seo Eric is a person who lacks direction, lives without goals until he meets Ye Jin and gradually changes. This transformation is expected to be a highlight in the next developments of the film.