YouTube channel "ZIP DAESUNG" released a video titled "BangPink in Your Area 2: Now Only Two left" with Lisa as a guest. In the episode, she participated in a conversation with Daesung.
Lisa founded her own independent record label, LLOUD, last year. When Daesung asked, "As a CEO, do you realize the things the company has paid for? ".
Lisa frankly replied, "The cost of producing music videos... is not a joke."
Daesung pointed out that both Big Bang and Blackpink always film large-scale music videos under the management of YG Entertainment. He then asked about Lisa's filming of the Rockstar music video, when there were opinions that she had rented a street to film.
Lisa explained clearly, "We didn't really rent it. We arrived at dawn and luckily, the rain had just stopped. The ground is wet and reflective, and since there's no one around, the video is great."
Lisa further explained, "The director came up with the plot for the music video and if I had any ideas, I would suggest them." When Daesung happily asked, "So you're trying to negotiate and cut costs? , Lisa smiled and admitted: "I always ask for a discount."
However, she admitted that it was difficult to keep within her budget: "The cost is always beyond expectations because I want to meet the expectations of fans".
Meanwhile, Lisa released her first full-length album, Alter ego on February 28. She will also perform at the Oscars in March and take the stage as a solo artist at Coachella in April.