Recently, Kpop girl group NewJeans attended an event at the Hyundai Department Store duty-free store in Seoul (Korea).
The 5-member girl group (Minji, Hanni, Danielle, Haerin, Hyein) has been chosen as models for Hyundai Department Store since August 2023.
NewJeans' appearance in public is of interest, as the conflict between CEO Min Hee Jin of ADOR (NewJeans management company) and HYBE group is tense.
At the event, all 5 members impressed with their outstanding appearance. A post about NewJeans on online community theqoo attracted 57,000 reads with hundreds of complimenting comments.
Korean audiences praise NewJeans as a girl group with uniform and harmonious beauty. It seems that no one is inferior as each person has their own beauty.
NewJeans also shows a very good mental state, unaffected by the company's noise or the recent plagiarism controversy.
Despite controversy, NewJeans still proves that they are a hot face in the advertising field in Korea. Not only being a model and ambassador for many big brands, last month, NewJeans was appointed as an honorary ambassador for Korean tourism in 2024.
In addition, NewJeans is taking on the role of ambassador for Incheon International Airport and Seoul Fashion Week ambassador.
On August 3, NewJeans will perform at the match between Bayern Munich and Tottenham Hotspur in the 2024 Coupang Play Tournament.
The group is also expected to hold a global tour next year.