According to Koreaboo, recently, Billboard Magazine's X account posted a live interview video on the street.
The host asked everyone's reaction to the popular performances in recent concerts by famous female pop artists such as Katy Perry, Beyonce, Blackpink...
Among the videos chosen by Billboard was Jennie's appearance at the performance of the song "DDU-DU DDU-DU" with the members of Blackpink.
The video shows Jennie suddenly stopping dancing on stage when the other 3 members were still performing the group choreography correctly. This video was used by anti-fans to criticize Jennie as a "lazy" female idol.
An audience member interviewed by Billboard when watching the video said, "She's been like that for many years... probably because of her face, emotions, and attitude."
Blackpink fans immediately expressed their anger at Billboard's post.
They explained that this was a video that was maliciously cut from context, in order to cause a negative reaction towards Jennie. In fact, the female singer only stopped performing for a moment because of a headphone problem, but then she quickly returned to the group.
The origin of this video is from an anti-fan account with a history of satirizing the appearance of Asian women and spreading false information targeting Kpop idols.
Blackpink fans criticized Billboard for being unprofessional for not carefully censoring the content, contributing to spreading false reviews of Jennie.
In particular, considering that Billboard and Jennie have had many good relationships in the past, the magazine's current actions are even more frustrating.
In January this year, Jennie became the cover face of Billboard Magazine. In March, the female idol was honored with the Global Force award at the Billboard Women in Music 2025 awards ceremony.
At the moment of receiving the award, Jennie gave an inspiring speech: "This award is for all women who dare to dream, dare to be creative and constantly shape the world in their own way.
Women are a strength. When we are united, we can support each other and go further than ever."
In response to the criticism, Billboard deleted the controversial post. However, Blackpink fans are still simultaneously pushing the trend on social network X with the keyword "Billboard apologizes to Jennie". They asked the famous music magazine to directly apologize to Jennie, instead of just deleting the video and being silent.
The host appearing in Billboard's video also received many negative comments on his personal page. The girl later explained, stating that she did not know Blackpink and was just hired by Billboard to conduct the interview that day.