According to JoongAng, Jeju Island (Korea) is promoting tourism promotion activities, taking advantage of the global success of Netflix's drama "When Life Gives You Tangerines", starring IU, Park Bo Gum, Moon So Ri, Park Hae Joon.
" stockings thuoc았수다" - the Korean name of the film, is a Jeju language meaning "Thank you for working hard". Jeju Tourism Organization said: After consulting with Netflix, we will release a promotional video for the film (in Korean name) on YouTube channels Shining Jeju TV of Jeju Island and isit Jeju of Jeju Tourism Organization.
In addition, 1,200 promotional videos were broadcast at locations on the island. Even after the drama ended, Jeju Tourism Organization still planned to open locks to explore and install billboards focusing on the dramas main setting.
Gimnyeong Beach is where 10-year-old Ae Sun waits for her mother every day. The top of Seongsan Ilchulbong mountain, where there is a temple, where Ae Sun was forced by her mother-in-law to bow 3,000 times because she thought she could not have a son after getting married.
Jeju Mok Government Office is where Aa Sun, a girl who dreams of becoming a poet, wrote a poem about missing her mother. Or the Oradong buckwheat flower field, where Ae Sun (IU) and Gwan Sik (Park Bo Gum) kissed.
Previously, there were also many Korean dramas filmed in Jeju such as the dramas "Welcome To Samdalri", "Blues on the Blue Island" (Our Blues), "Ghost Island" (Island) and the movie "Sad Tropics".
The reason Jeju Island focuses on film promotion is because they recognize the power of Korean Wave content through Welcome to Samdalri (aired in 2023-2024).
The drama features the main actors Ji Chang Wook and Shin Hye Sun, recording the highest rating of 12.4% nationwide and being broadcast online on Netflix and Tving platforms, playing a leading role in promoting tourism in Jeju.
Jeju Tourism Organization has introduced cultural experiences to Japanese tourists since last summer based on the popularity of this work. In June last year, Japanese planners personally visited the filming locations of "Welcome to Samdalri" on Jeju Island.
A person in the Japanese tourism industry said: "Welcome to Samdalri" is a famous TV series in Japan through online services, so it helps a lot in designing Jeju Island tourism products. We hope that the number of Japanese tourists visiting Jeju Island will increase significantly through direct flights from Tokyo and Osaka.
Since the beginning of March, Jeju Tourism Corporation has provided 3 million won in support to travel companies to develop Jeju tourism products under the theme of Hallyu.
Kim Yang Bo, Director of the Department of Culture, Sports and Education of Jeju Island, said: I hope Jejus pristine cultural and natural values will be known to the world through the global success of Jejus works depicting the four beautiful seasons.
