Controversy over Jennie's (Blackpink) MV "Mantra"

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    Jennie's (Blackpink) MV "Mantra" received mixed reviews from Korean audiences.

    On the morning of October 11, Jennie (Blackpink) released the MV "Mantra", marking her first official solo music product since leaving YG Entertainment and establishing her own company ODD ATELIER (OA).

    According to the introduction, “Mantra” is a powerful and energetic song, encouraging everyone to shine in their own way and confidently create their own charm.

    Jennie emphasized, "This is the perfect song to start a new era. Not only will it make fans happy, but it will also help me show a new side of myself as a solo artist." Jennie also participated in writing and composing the song.

    The MV "Mantra" quickly climbed to the Top 2 global trends on YouTube, currently reaching more than 5 million views after 7 hours of release.

    Mot so hinh anh trong MV “Mantra” cua Jennie (Blackpink). Anh: OA
    Some images in Jennie (Blackpink)'s MV "Mantra". Photo: OA

    However, Korean audiences gave mixed reviews about this MV.

    On the online community theqoo, many comments praised "Mantra" for its catchy melody, Jennie's attractive voice and figure.

    But there are also many comments saying that the official MV of "Mantra" is not as attractive as expected from the previous teaser.

    The MV "Mantra" has typical elements in the MVs that European and American artists have released, lacking Jennie's own unique highlights.

    Some other comments said that "Mantra" sounds more like a popular pop song than a Kpop song.

    There are also viewers who complain that the product is too short. The MV on YouTube is 2 minutes and 27 seconds long, while the song on Spotify is only 2 minutes and 14 seconds long, which does not satisfy the listener.

    One viewer commented: “The release of the English song is clearly aimed at the overseas market. The song is good but has a very popular style, so it probably isn’t a big enough song to attract much attention.

    Showing off your butt and driving supercars is something you’ve seen hundreds of times in American hip-hop music videos. The lyrics are also like “pretty girl comes to Los Angeles, sweeps everything away”, with a pop hot girl vibe.

    These days, most pop artists become famous for their autobiographical lyrics, but Jennie seems to be avoiding this trend.

    Honestly, what can a Kpop star do with sexy style?”.

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