Blackpink's "JUMP" will be released at 1:00 p.m. on July 11 (Korean time). This is the newest full-length music product of all 4 members since "Shut Down" released 3 years ago.
According to YG Entertainment, JUMP belongs to the EDM music genre, standing out with guitar sound reminiscent of the remote mountainous film scenes and the unique vocal part of each member. "The song's improvisation is an energetic drop, bringing an addictive feeling right from the first listen. The product was made by producer TEDDY and 24 - the duo behind a series of hit songs by Blackpink, in collaboration with international musicians. "JUMP" will bring listeners a new, interesting yet as daring experience as the so-called music of Blackpink," YG revealed to Korean media.
The music video for the song was made by director Dave Meyers, featuring a unique setting, cinematic images and the participation of hundreds of dancers, promising to leave an unprecedented mark in Blackpink's career. YG emphasized: MV will clearly convey the story of Blackpink as a global cultural icon, with eye-catching images and explosive energy.
Before its release, JUMP attracted great attention with its previous performance at a concert in Goyang receiving explosive reactions, while the teaser continuously topped the global YouTube trending list. After the opening concert in Goyang, 4 Blackpink members will continue their tour through 16 major cities such as Los Angeles, Paris, Milan, New York, London, Tokyo...
