According to MyDaily on September 26, tvN's weekend drama " Bon Appetit, Your Majesty" (Vietnamese title: The author of abuse) confirmed that there will be a reward tour in Da Nang, Vietnam at the end of October. Currently, the production crew is in the process of completing the details for the trip.
Reward tours are considered a privilege only for films that have achieved explosive popularity.
At the filming party, YoonA attracted attention when she suddenly took off her shoes, climbed onto a chair and shouted: " Bon Appetit, Your Majesty is a great success! Let's travel together and reward each other!
This moment quickly "caused a fever", and now, her wish is about to come true.
Since its broadcast with an opening rating of 4.9%, The Tycoon of the bully has been continuously growing, reaching a record for ratings (TV audience ratio).
On the TVING platform, the film topped the VOD UV rankings from August 23 to September 21. In addition, the film also topped the TV-OTT discussion index (FunDex) for 5 consecutive weeks. In addition, according to Gallup Korea, The officialdom of the tycoon was voted the most popular TV series in Korea in September 2025.
The popularity of the cast also increased sharply. YoonA maintained the No. 1 spot on the TV drama actor discussion chart for 5 weeks, while Lee Chae Min topped the brand reputation index published by the Korean Business Research Institute. Thanks to this explosive momentum, YoonA will organize the first Asian fan meeting tour since its debut.
Not only did the film cause a domestic fever, it also made an impression on the international market. On Netflix, this is tvN's first product to top the non-English TV show chart for 2 consecutive weeks.
The success of Korean films and choosing Vietnam as a tourist destination as a gift for the film crew is no longer strange. Previously, the film crew of "You Go and Marry My Husband" also chose Nha Trang (Khanh Hoa) as their destination.
In particular, Korean stars have continuously chosen Da Nang for tourism in recent years.
Taeyang (Big Bang) delighted fans when sitting at a popular restaurant, constantly mentioned on Instagram.
Hyo Yeon (SNSD) was simple with a pair of crystal sandals to eat Ba Duong banh xeo, while the Aespa girls wore conical hats, enjoyed a bowl of pho filled with onions and excitedly shared photos in Vietnam.
Not only that, in May 2023, " boss" Lee Byung Hun took 62 artists from BH Entertainment to Da Nang for a vacation.
Actress Seo Ye Ji - the star of "It's okay to Go" was once present at Da Nang airport, wearing conical hats and showing off a series of Vietnamese gifts on Instagram.
Lee Jong Suk enjoys a vacation with his family at a 5-star resort in Da Nang in August 2024. The members of the TV show Knowing Bros... caused a stir when they came to Hoi An, Da Nang and had many friendly activities in June 2023.
Going further, Son Ye Jin's image during her vacation in Hoi An, Da Nang in 2016 "caused a fever" on social networks.
According to statistics, there are currently 12 direct airlines connecting Korea - Da Nang with a total frequency of operating 150 flights/week, making Korea the international market with the most dense aviation network to Da Nang.
Mr. Tran Chi Cuong - Vice Chairman of Da Nang City People's Committee - said: "Currently, Korea is the largest international tourism market in Da Nang city. In just the first 7 months of 2025, the city has reached a record of 1 million visitors. This number not only reflects the outstanding attraction of Da Nang, but also affirms the strong friendship between the people of Vietnam and Korea.
