Vietnam National Brand is a unique, long-term and specific trade promotion program of the Government on building and developing national brands through product brands, approved by the Prime Minister since 2003, assigned to the Ministry of Industry and Trade to preside over and coordinate with ministries and branches to implement.
The National Brand page is implemented by Nhan Dan Newspaper in collaboration with the Ministry of Industry and Trade, aiming to raise social awareness of the role, significance and necessity of building, protecting and developing brands in production, business and investment activities;
Propagating and promoting the Vietnam National Brand Program and Vietnam National Brand products, with the aim of building the image of Vietnam as a country with prestige for high-quality goods and services, contributing to the development of foreign trade and enhancing national competitiveness.
Speaking at the ceremony, Mr. Le Quoc Minh - Editor-in-Chief of Nhan Dan Newspaper said that currently, many Vietnamese brands have reached world stature such as Viettel, Vinamilk... However, building, developing and protecting brands is still a weakness of domestic enterprises.
Therefore, the National Brand page on Nhan Dan Newspaper will introduce comprehensive and transparent information about each enterprise and product and will be a very reputable search channel at home and abroad.
The National Brand page includes 4 main sections: Brand, Enterprise, News, Multimedia. Readers can look up and learn in detail about business product brands by industry, field, year of achieving National Brand...; special photo and video collections about the production process, building products achieving National Brand.
The site has content and topics aimed at protecting brands and building the image of Vietnam as a country with a reputation for high-quality goods and services.
The highlight of the National Brand page is that each enterprise with a product achieving the National Brand will have its own page, designed in a modern, highly interactive way.
Each business's own page includes: Business information: Introducing the logo, detailed information about the business/product; News: News and articles related to the business/product on Nhan Dan Newspaper and some official press agencies related to the business/product; Press releases: Businesses post press releases about the business/product; Multimedia: Posting photos, infographics, videos about the business and products.
“After launching the Vietnamese page, in the coming time, Nhan Dan Newspaper and the Ministry of Industry and Trade will coordinate to build an English version. We look forward to receiving the cooperation and support of agencies and businesses so that the page can be increasingly improved, contributing to promoting and developing Vietnamese brands, attracting investment and improving national competitiveness, bringing the country into an era of the Vietnamese people's rise,” said Mr. Le Quoc Minh.
Speaking at the ceremony, Mr. Nguyen Hong Dien - Minister of Industry and Trade said that the launch of the National Brand website is an important event, marking the formation of a channel providing official information about the general activities of the program and outstanding activities of enterprises with National Brand products.
"The website will introduce and promote businesses and products that have achieved the National Brand, thereby raising social awareness about the role, meaning, importance and necessity of building, protecting and developing brands.
At the same time, build and promote the image of Vietnam as a country with a reputation for high-quality goods and services in the domestic and international markets," said Mr. Dien.
