PNJ shares hit floor for the third consecutive session

Gia Miêu |

PNJ shares of Phu Nhuan Jewelry Joint Stock Company continued to fall to the floor price in the trading session on July 7.

In the trading session on July 7, VN-Index continued its strong decline from the previous session and ended the morning session down nearly 16 points. Entering the afternoon session, VN-Index recorded a slight recovery in points, but liquidity decreased.

Closing the trading session on July 7, VN-Index reversed to increase by 4.75 points to the threshold of 1,848.25 points. On HOSE, there were 169 gainers, 140 decliners. Market liquidity reached VND 16,370 billion, down more than 27% compared to the session on July 6 with over 555 million shares traded.

The buechip group saw two outstanding stocks, BSR and LPB, with outstanding increases compared to the rest. Accordingly, BSR +3.2% to 24,250 VND, matched nearly 7 million units and LPB +4.9% to 53,800 VND. Many stocks also reversed to increase or ease the upward momentum in the afternoon session, although the amplitude was not too large, but contributed positively to VN-Index. In the opposite direction, MSN and VHM led the decline, losing more than 2.5% to 68,600 VND and 150,100 VND respectively. Meanwhile, VIC stock narrowed the decline and closed at the reference price of 220,300 VND.

PNJ shares of Phu Nhuan Jewelry Joint Stock Company are still at the center of the market when they were heavily sold by investors early and fell to the floor price for the 3rd consecutive session to the price of 50,800 VND/share, matching 994,200 units and surplus selling at the floor price of more than 12.5 million units.

Thus, since the incident occurred at its subsidiary PNJ Appraisal Co., Ltd. (P-Lab), PNJ's capitalization from about 32,290 billion VND, after 3 floor-dropping sessions, has decreased by about 6,300 billion VND, to below the 26,000 billion VND mark, PNJ has left the club of enterprises with a capitalization of over 1 billion USD of the Vietnamese stock market.

PNJ's stock drop occurred after information related to the incident at PNJ Appraisal Co., Ltd. (P-Lab), a member company of PNJ. According to an updated report on July 6, P-Lab - a unit specializing in inspecting PNJ's gold, diamonds and gemstones - announced that former CEO Dang Ngoc Thao was being investigated in connection with alleged smuggling activities. PNJ's leadership affirmed that this is personal legal responsibility, and said that the company is coordinating with functional agencies and inspection activities are still taking place normally, without affecting general business operations.

SSI Research recently issued a report stating that PNJ's short-term liquidity risk is still controllable. PNJ maintains a healthy balance sheet and continues to fully implement the policy of buying back diamonds from customers. The analysis group said that the demand for resale peaked immediately after the incident appeared and quickly cooled down in the following days.

However, the analysis unit believes that a greater challenge lies in the possibility of consumer confidence decline. Currently, diamond-related products contribute about 33% of PNJ's jewelry revenue according to SSI's estimates. If consumer sentiment weakens for a long time, the company's revenue growth may be affected in the coming years.

SSI Research has reduced PNJ's 2026 after-tax profit forecast to 3,333 billion VND, an increase of 18% compared to the previous year, lower than the previous forecast of 3,569 billion VND, equivalent to an increase of 26%. Although the profit adjustment is not large, the analysis organization believes that the focus of the market has now shifted from profit risk to confidence risk.

Gia Miêu
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