After the incident of Mr. Dang Ngoc Thao - former Director of P-Lab, a subsidiary of Phu Nhuan Jewelry Joint Stock Company (PNJ) - being arrested on charges related to a diamond smuggling ring, PNJ's stock price has dropped sharply since the beginning of July with a series of consecutive floor-dropping sessions.
Although there have been a few recovery sessions thanks to bottom-fishing demand, this stock continues to be under pressure in recent sessions as many securities companies reduce margin lending ratios and unfavorable information from the diamond market.
In this morning's trading session (July 22), PNJ shares fell to the floor price early to 35,500 VND/share and fell into a "white buyer" state, with a selling surplus at the floor price of 16.5 million units.
This is the lowest price in more than 5 years since the beginning of February 2021. Market capitalization accordingly decreased sharply to below 18,200 billion VND, down more than 13,800 billion VND compared to the beginning of July.
Previously, at a press conference held at noon on July 21, Mr. Phan Quoc Cong - General Director of PNJ - admitted that the company is under liquidity pressure. The reason, according to Mr. Cong, is not the lack of resources. The company has prepared several trillion VND for the program to buy back diamond products from customers and this process "is going smoothly".
The problem lies in the capital turnover when the purchased goods need time to be processed before they can be put back into business. The procedures that this business implements after purchase include inspection, classification, dismantling of raw materials, renewal, polishing... From there, the cash flow cannot rotate in time as in normal conditions.
It is known that since July 3rd, which is the time to announce the incident related to the former Director of P-Lab Inspection Company, the total revenue from repurchasing products at PNJ is 5 times higher than the total revenue from sales, of which diamonds account for the majority.
The leadership's point of view is to prioritize balancing cash flow to ensure normal business operations, thereby ensuring the rights of customers," Mr. Cong said.
At the same time, PNJ leaders also made a commitment to fully fulfill 100% of the buy-back obligation for all customer transactions. In addition, Phu Nhuan Jewelry Joint Stock Company (PNJ) has also officially applied a 5-round payment policy within 120 days for customers who need to receive money in the evening of July 21.
Phase 1 is right at the time the customer performs the sale, the payment ratio is 10% on the purchase value; phase 2 is T+30 trading days later with a ratio of 20%; phase 3 is T+60 is 25%; phase 4 is T+90 is 25%; phase 5 is T+120 with a ratio of 20%. Customers can choose a flexible combination option, which is to convert a part of the purchase value of PNJ products and receive payment for the rest. The converted value to the product will be applied with corresponding incentives according to each product group, and the value received will be paid according to a 120-day schedule.
Specifically for detached diamonds, customers can choose to exchange for detached diamonds or receive money according to the payment schedule, not converting to jewelry and gold bars to comply with Decree 232. The time frame for receiving repurchase transactions is from 3 pm to 5 pm every day.
According to records, many customers holding PNJ gold and diamonds are quite concerned about the new announcement, because the payment time that PNJ set is quite far, while customers have to deliver goods to PNJ in advance. Therefore, some customers choose to receive gold for peace of mind.
In addition, for cases of choosing to receive cash, PNJ Company has prepared a contract appendix clearly stipulating the plan, form as well as principles of payment, confirmation and commitment of the seller to avoid complaints later.
It is noteworthy that this policy applies to customers who resell both gold and diamonds. Therefore, gold sellers also have to bear the "deferred payment" policy, instead of paying on the same day as before.
SSI Securities Company has just sent a notice to remove PNJ shares from the margin lending portfolio, effective July 22. With the removal of PNJ shares from the margin lending portfolio, the support ratio will decrease from 40% to 0%, meaning investors can only invest cash and cannot use buying power if trading PNJ shares. Previously, SSI Securities Company announced a reduction in the margin ratio of PNJ shares from 50% to 40% due to bad information about the enterprise.
FPT Securities Company (FPTS) also announced a reduction in the margin ratio for PNJ shares from 50% to 30%, effective from July 8, 2026.
