On the afternoon of July 23, at APEC Park, Hai Chau Ward Public Service Supply Center signed a cooperation agreement with Big Coffee Event Co., Ltd. and Trinh Coffee brand to organize the 2026 Coffee Challenge - Vietnam Coffee Challenge 2026.
The cooperation agreement marks the beginning of the plan to make Hai Chau Coffee Festival an annual event, gradually forming a coffee festival with its own imprint in the central area of Da Nang city.
According to a representative of Hai Chau Ward People's Committee, the program not only creates a space for exchange for coffee-loving communities but also connects businesses, artisans, experts, creators and OCOP entities.

Through the combination of coffee with typical agricultural products such as ginseng, cinnamon, salt..., the organizers expect to form more new products, increase the value of local goods and expand market access.
The organization of the event in Hai Chau is also expected to promote the advantages of the locality with developed trade and service activities, create more destinations for people and tourists and promote links between raw material areas, production facilities and the consumer market.
Representatives of the accompanying coffee brand also committed to coordinate in building the program in a professional, attractive, and spreading direction, contributing to promoting Vietnamese coffee culture and typical products of Da Nang.
Within the framework of the program, units presented 40 gifts to policy families in Hai Chau ward, on the occasion of the 79th anniversary of War Invalids and Martyrs' Day.

The activity both demonstrates the social responsibility of participating units and sets the goal of developing economy, trade and tourism in parallel with preserving human values and expressing gratitude to people with meritorious services to the country.
