On September 16, 26, Daesang Duc Viet officially launched Duc Viet Premium, a high-end sausage line that inherits the quintessence of the original formula that Duc Viet has preserved since 1999. The product is developed in the strategy of upgrading Duc Viet's key product line, while expanding its portfolio in the high-end segment.
According to Mr. Yu Shin Ho - Sales and Marketing Director at Daesang Duc Viet, changes in consumer demand are posing new requirements for the processed food industry, as consumers are increasingly interested in the quality of raw materials, ingredients and product experience besides convenience. This is also the basis for Duc Viet to choose the direction of developing products in the high-end segment, instead of just focusing on expanding in quantity.
In the context of the processed food market becoming increasingly diverse and competitive, consumers tend to look for products that not only meet convenience needs but also pay more attention to quality and experience value. From that foundation, Duc Viet Premium is developed as a step to upgrade the key product line, aiming to meet the demand for choosing high-quality sausage products in the segment.
Inheriting the quintessence from 1999, Duc Viet Premium has been adjusted in terms of ingredients and blend ratios to suit the development orientation in the high-end segment. Based on the original formula, product lines are developed according to their own characteristics in terms of ingredients, structure and flavor, inspired by European culinary styles.
The three factors that the business focuses on in the new product line include meat content, shell material and preservation method. 90% brings a rich meat flavor and clear structure. Natural sheep's intestines are used instead of ordinary collagen shells, creating a chewy and crunchy characteristic when enjoying. In addition, Duc Viet Premium for the first time applies natural plant preservation, suitable for the orientation of improving ingredients quality. The product line includes five flavors: Brägenwurst, Kielbasa, Wiesenwurst, Bratwurst and Becllin, each line with its own characteristics from European culinary styles.
Through the launch of Duc Viet Premium, Daesang Duc Viet expects to expand choices in the high-end segment, while creating more room for development for the brand's product portfolio, in order to better meet the increasingly diverse needs of consumers. In the coming time, Daesang Duc Viet will continue to develop products based on the formula and production experience accumulated over many years, gradually enhancing the position of the Duc Viet Foods brand in the market.
Present in the market since the 2000s, Duc Viet is one of the pioneering enterprises bringing fresh sausages to Vietnamese consumers. In 2016, Duc Viet officially became a member of Daesang, a leading Korean food group, marking a new step in the process of expanding scale and improving production capacity.
To date, Daesang Duc Viet operates two modern production plants and has developed a portfolio of more than 100 products. Based on many years of experience in production and brand development, the enterprise continues to invest in products and quality, aiming to meet the increasingly diverse needs of Vietnamese consumers.
