Silver investment trend
In 2024, world gold prices have reached a new record high 39 times. Since the beginning of 2025 alone, the metal has also reached new peaks 8 times (according to Kitco).
In Vietnam, domestic gold prices also remain high, making it difficult for many people to invest in gold. Along with the scarcity of SJC gold bars and 9999 gold rings, the trend of switching to buying silver has become popular. Many people consider silver a reasonable alternative, with impressive growth and a more affordable price than gold.
Coming to buy gold at a jewelry store on Cau Giay Street, Mr. Nguyen Van Anh (Nam Tu Liem - Hanoi) decided to switch to buying silver because he found this precious metal easy to buy and affordable.
Talking to Lao Dong reporter, Mr. Nguyen Van Anh said: "The interest rate is low, so when I have free money, my wife and I often buy gold. The current gold price is up to more than 90 million VND/tael, too high, so I decided to buy silver. At this store, I see that they also sell silver bars, gold bars and trade quite similarly to gold. I bought a 1kg barley silver and a part of the silver according to the contract.
The store promised to pay the money from March 5 and asked me to keep the contract and bring my citizen identification card to get the money on the appointment day. The store also set up a Zalo group to update daily and hourly price fluctuations for customers, so I find it very convenient to follow".
Like Mr. Van Anh, Ms. Ha Minh Quynh (Phuc Tho district, Hanoi) also changed direction to buy silver when the gold price increased too high. "I see that the difference between buying and selling gold is now too high, buying is unknown when it will be profitable. I also often read the newspaper and see many predictions about silver prices having quite good prospects in the coming time. Now the price of gold is so high, celebrating a wedding is just too much. However, if you celebrate silver, the value will still be high, luxurious, keep the price and be suitable for the finances" - Ms. Minh Quynh said.
On social networking platforms, silver buying and selling groups have attracted great attention. A group with more than 80,000 members every day has dozens of posts buying and selling silver products, from silver bars, silver bars to pressed silver. Not only homemade products, many silver products from reputable enterprises such as PNJ and Phu Quy are also widely advertised.
shop doors sold out, must pay customers late
Talking to Lao Dong reporter, an employee of a jewelry store on Cau Giay Street (Hanoi) said that the high demand for silver investment has caused the store to often have to sign contracts and pay late to customers.
"Previously, silver did not have official products for customers to invest in and widely know. Currently, we provide accumulated silver bars and silver bars with full invoices and documents, so the number of customers is very large. At this branch alone, we are paying 2-3 tons of silver to customers late. We produce and pay head pillows every day to meet the demand" - this person shared.
Not only silver for hoarding, some stores said that the number of people buying silver jewelry is also on the rise. "Recently, it may be due to high gold prices, so the amount of gold jewelry sold is not much. People in need mainly look to buy plain round gold rings. Meanwhile, the amount of silver jewelry sold in my store tends to increase. In the past, people only gave silver to children on breastfeeding or birthdays. Now I feel happy that they also give me a lot of silver" - Ms. Ut Hang, owner of a jewelry store (Truc Ninh district, Nam Dinh) said.
The shift from gold to silver investment is not only happening in Vietnam. In the international market, gold prices have increased sharply, trading around 2,900 USD/ounce in early 2025, causing many investors to look for alternative investment channels such as silver. According to Barron's report, silver prices have also increased by about 14% this year, showing growing interest in this metal.
