Headquartered in London (UK), Brand Finance is the world's leading independent brand valuation consulting organization, present in 27 countries and territories. With a global network and extensive expertise, the organization plays a pioneering role in establishing international standards on brand valuation, trusted by businesses, investors and management organizations around the world.
According to the "Food & Drink 2025" report just published by Brand Finance, Vinamilk continues to be the only Southeast Asian brand to be in the Top 10 most valuable milk brands globally, thereby strengthening its regional representative position on the world nutrition map. Vietnam thanks to Vinamilks outstanding contribution rose to 5th place and accounted for 5.8% of the total global milk brand value, surpassing both the US (4.1%) and Finland (4.5%), countries with a long history in the food industry.
Notably, Vinamilk is considered the most potential milk brand globally in 2025, with a high rating that is superior to the "big guys" from China and India. This is the 4th year that Vinamilk has been in the Top 3 most potential milk brands in the world since this ranking was announced. This ranking is based on strategic indicators such as the level of customer readiness to introduce a brand, the ability to accept higher prices, the trust of financial experts and long-term growth potential.
This is also the first year Vinamilk has been rated AAA+, the highest on the scale of brand strength - showing an extremely strong brand, capable of maintaining and expanding market share, recognition, trust, and profitability superior to competitors. This ranking is on par with the big names in the Indian and Finnish milk industries and is much higher than many leading names from Europe or the US. This has helped Vinamilk rise significantly on the world food industry map, the only representative of Vietnam in the Top 30 most valuable brands.
Regarding the Brand Strength Index (BSI) - the platform index for calculating brand value according to Brand Finance's method, Vinamilk is recognized in the Top 5 food brands with the highest brand strength index in the world in 2025.
A well-managed brand not only brings measurable value from attracting and retaining customers, but also enhances the ability to attract talent, strengthens investor confidence and increases flexibility in organization. In today's market, a strong brand is not just an asset - but a survival strategy", according to Mr. David Haigh - Chairman and CEO of Brand Finance.
Continuously upgrading standards The secret to helping Vinamilk increase sustainable brand strength
For brands in the top global group, the ranking cannot be the result of a short-term media campaign. In the case of Vinamilk, the core element lies in the consistent philosophy for nearly 5 decades: not exchanging quality - and especially, in the past two years, this philosophy has been upgraded to a comprehensive "continuously upgrading" strategy.
One of the clearest evidences of this vision is the launch of the "white revolution" as well as the orientation of developing the farm system according to international standards, aiming for autonomy in fresh milk raw materials since the early 90s. To date, Vinamilk has managed the leading dairy herd in the region, with more than 130,000 cows cared for according to Organic European and Global S.L.P standards. This system not only ensures the quality of input milk but also helps Vinamilk maintain stable supply capacity, with an output of more than 1.1 million liters of high-quality fresh milk per day.
Along with the comprehensive repositioning in 2023, this national brand also aims to establish unprecedented standards in Vietnam. Key product lines have been continuously improved with world-leading technology: double vacuum-packed technology to create "fresh" milk products (maintaining the original fresh flavor) Vinamilk Green Farm, super-filter technology to create a high-protein - calcium-rich - low-fat and lactose-free product line, or the first HMO 6-starch milk product in Vietnam. This is not only an innovation in products, but also contributes to raising nutritional standards in the market, creating motivation to promote other businesses in the industry.
The recent market context also strengthens Vinamilk's advantage. When consumer confidence is affected by cases of counterfeit - poor quality goods, brands with strict control systems from farms, factories to distribution as well as quality certified by prestigious international organizations become the priority choice. This is also Vinamilk's way of maintaining consumer trust and loyalty - a factor that Brand Finance highly appreciates when scoring BSI.
Not stopping at core quality, Vinamilk also shows flexible adaptation to new consumer trends, notably the trend of personalizing consumer demand. The product portfolio is constantly expanding to serve specialized customer groups: from gelato ice cream to the high-end segment, Vinamilk Green Farm with high-calorie Greek yogurt and kombucha tea with HAYDHAY for young people who love a healthy lifestyle, or 9-seed milk and high-calcium soy milk for customers with health concerns.
In terms of finance, Vinamilk maintains a stable growth rate, both strengthening domestic competitiveness and expanding international markets. Being present on major retail platforms such as Amazon in the US not only brings in revenue, but also increases brand coverage in demanding markets.
Finally, sustainable development strategy is a "long-term lever" that helps Vinamilk score points with consumers. Investing in a circular economy, environmentally friendly packaging and efforts to expand carbon tanks not only strengthens the image of responsible brands, but also creates loyalty in environmentally conscious customers a consumer trend that is strengthening globally./.
