On August 18, Ms. Ngo Thi Minh Trinh - Secretary of the Party Committee of Ea Knuoc commune (Dak Lak province) - said: "In the near future, I will work with farmers in the area to organize a livestream to sell durian."
Accordingly, the program "Female Secretary of the Ea Knuec Commune Party Committee and the villagers selling durian" will be livestreamed on the morning of August 24.
The theme of the program is Ami Keo durian (s own durian of the village) with the message: "Sweet as promised" and "Sweet as the heart of the people" and "S own durian - The pride of my hometown".
The livestream will be broadcast online on social networking platforms, selling directly from the durian garden of Mr. Nguyen Cong Diem's family (Thanh Xuan village, Ea Knuc commune).
The durian livestream was attended by Ms. Ngo Thi Minh Trinh, famous KOL O Huyen Sau Rieng, representative of the clean agricultural cooperative and local farmers.
According to Ms. Trinh, the goal of the program is to promote the durian brand of Dak Lak province in general and Ea Knuec durian in particular to consumers nationwide.
Thereby, the program aims to increase sales through livestream and commercial connection, while conveying a positive message about clean agricultural products and high-quality regional products.
The program also demonstrates the government's commitment to accompanying farmers.
"Our goal is to sell about 50 tons of durian to 200 households that are members of the cooperative. Thereby, supporting people to consume agricultural products and contributing to promoting the quality of durian in the locality" - Ms. Trinh added.
