At the same time, Nestle broke its previous record of success at this event. This year, Nestle Vietnam marked a new milestone of impressive success at the MMA Smarties Vietnam 2024 with 12 outstanding awards in the categories of mobile marketing and communication strategies.
These awards at MMA Smarties Vietnam 2024 also demonstrate Nestle Vietnam's innovation in marketing. Nestle Vietnam has applied AI technology and data analysis to better understand consumer behavior and personalize marketing campaigns. Accordingly, these strategies help optimize customer interactions and increase advertising effectiveness to the right target customer group. At the same time, it provides a seamless shopping experience, meeting the diverse needs of consumers.
In addition, Nestle Vietnam's award-winning campaigns were highly appreciated by the jury through their multi-channel marketing engagement methods, seamlessly combining traditional and digital channels, creating a consistent creative marketing journey with the ability to convey strong messages in a short duration, bringing an interesting and emotional experience to viewers.
Mr. Binu Jacob, General Director of Nestle Vietnam, said: “These awards demonstrate Nestle's commitment to constantly creating and innovating to bring the best experience to consumers. This is also a testament to the #SparkYourWay spirit of "Jumping high and reaching far - Maximizing your potential" that we are building at Nestle. The success at the MMA Smarties Vietnam Awards 2024 is not only a proud achievement for Nestle, but also a source of inspiration for young marketers at Nestle to constantly improve, create, and develop. This spirit will help them bring meaningful and effective campaigns, making positive contributions to the company as well as to the creative advertising community in Vietnam in the future.”
Nestle Vietnam's outstanding achievements at MMA Smarties Vietnam Awards 2024 include:
Advertiser of the Year Award: Nestle Vietnam was honored as "Advertiser of the Year" for its outstanding marketing campaigns on digital platforms. At the same time, Nestle Vietnam was also honored for its continuous pioneering in setting marketing standards associated with environmental protection awareness, contributing to the community and aiming to raise awareness of responsible consumption and sustainable development.
Awards by brand:
Nestle MILO: 3 silver awards in the categories of “Brand Purpose/Activism”, “Social Impact Marketing”, and “Social Media Marketing”, and 1 bronze award for the category of “Innovative Use of AI in Advertising”.
aVie: 1 gold award for “AI-Driven Creative Excellence”, 2 silver awards for “Cross Digital Media Marketing” and “Product/Service Launch”, and 1 bronze award for “AI-Powered Audience Engagement”.
NAN: 1 Gold Award for the category “Product/Service Launch”, 1 Silver Award for the category “Customer Journey Marketing - Lead Generation/CRM”.
Nescafe: 1 Bronze Award for “Social Impact Marketing” category
Nestle Corporate: 1 Silver Award for “AI-Powered Audience Engagement” category.
MMA Awards is a prestigious award in the field of mobile marketing, organized by the Global Mobile Marketing Association. With the mission of honoring creativity and effectiveness in marketing campaigns, this year's MMA Awards attracted thousands of candidates from the world's leading brands. This year, the award received entries from 113 campaigns from 39 outstanding brands for 25 diverse categories. In particular, Nestle Vietnam competed and achieved achievements in the categories of breakthrough and innovative campaigns.
