According to the plan, the festival will open with the opening night with the theme "Son La Arabica - Reaching out to the world".
Within the framework of the event, there will be the exhibition fair "Son La Coffee - Connecting Values, Sustainable Development", the "Son La Arabica" Marathon, the "Son La Master Cup" competition on mixing, roasting and tasting Arabica coffee, and the seminar "Sustainable Coffee Development towards Ecology".
Coffee product trade connection conference, concert program "Son La Arabica Melody", experience "Coffee Farm Experience - Journey from farm to cup of coffee".
The Farmers' Talent Contest along with many promotional activities, photo exhibitions and the commencement and inauguration of key projects of the province.
On August 4, in an exchange with Lao Dong Newspaper, Mr. Nguyen Thanh Cong - Vice Chairman of Son La Provincial People's Committee said that so far, the preparation work has basically met the requirements. The organizing committee has completed the establishment of sub-committees, assigned tasks; developed scripts for programs, conferences, seminars and experiential activities; and promoted communication, promotion and trade promotion.
The online information site Sonlaarabica.vn has been put into operation; two videos introducing the Son La Arabica coffee development journey and the festival announcement have also been completed.
Son La province also organizes business connections, announces the ambassador of Son La Arabica Coffee, participates in the 2026 World Brewers Cup in Belgium and develops plans to ensure logistics, health, security and order, traffic, electricity, telecommunications, and environmental sanitation to serve the festival.
The Vice Chairman of Son La Provincial People's Committee also requested departments and branches to proactively deploy tasks according to assignment, ensuring the successful organization of the 2026 Son La Arabica Coffee Trade Connection Conference, seminars on sustainable coffee development towards ecology, investment promotion conferences and live festival television art programs, contributing to spreading the theme "Son La Arabica - Reaching the World".
