Many restaurants in Japan prefer a type of chili sauce from Vietnam

Young Japanese people freely create dishes combined with Ch their chili sauce from Vietnam

loving cuisine, loving Vietnam, recently, young Japanese people enthusiastically shared moments combining dishes with Ch their chili sauce to have the opportunity to receive a trip to the beautiful country of Vietnam. Young people are delighted that with just a simple operation, adding Ch their chili sauce, they can immediately enjoy fresh and interesting daily dishes.

There are variations and creativity that show that young people are always willing to try new things and Ch theirs are not afraid to innovate every day to enhance the flavor of each dish.

This chili sauce brand seems to be very knowledgeable of the taste and trends of young people, knowing how to innovate to join the constant creativity of young people in many countries. Domestically, Ch their is also known as a dynamic brand, the Golden brand of young people (organized by the Ho Chi Minh City Department of Industry and Trade in coordination with Saigon Economic Magazine).

At the recent General Meeting of Shareholders, Dr. Nguyen Dang Quang - Chairman of Masan Group ( Parent Company of Masan Consumer) once compared it quite interestingly: "Young people like Chinsu chili sauce as "prince in the dream of a beauty sleeping in the forest".

Ch their chili sauce "covers" restaurants in Tokyo and Osaka

Having been welcomed by the Japanese market since 2019, Ch their chili sauce is no longer strange to many restaurants and diners in the bustling culinary districts of Tang land. Having introduced many different types of chili sauce, including Sriracha from Vietnamese dried chili (in 2024), Ch their has partly demonstrated the ability to combine creativity between Vietnamese identity and international flavors.

From the street, on the dining table, or in the space of restaurants in Japan, the image of Ch their chili sauce becomes familiar like other traditional spices. To conquer this market, it is not simply the attraction through grand promotional campaigns, but also the investment in researching local tastes and habits and investing in research and innovation to both enhance the level of Vietnamese spices and be attractive and close to demanding Japanese diners.

This is one of the activities in the Ch their Go Global - Make Vietnamese Foods Global Foods strategy of Masan Consumer. Not only a spice, Ch their is contributing to spreading Vietnamese cuisine and inspiring modern culinary creativity, crossing geographical boundaries.

Along with many trade promotion activities in Japan as well as other markets, Ch their becomes a bridge, bringing Vietnamese flavors to regional and international friends so that Vietnamese people can proudly tell culinary stories around the world.