Proptech - solutions to big problems
In discussions about the future of the real estate market, the concept of "proptech" (real estate technology) is gradually "taking over". Many research units and businesses agree that this will be a trend that will drastically change the global real estate market in the coming years.
According to FPT Digital's report, proptech is divided into three main segments: Smart Real Estate, Sharing Economy and Real Estate Fintech.
According to experts, one of the big benefits of proptech is the ability to optimize the transaction process. Proptech applications will help buyers and sellers reach each other easily, enhancing customer experience with convenient services such as virtual aerial house viewing and providing detailed information about the surrounding area. , compare prices, etc. This not only helps customers easily find suitable real estate but also increases their level of satisfaction and attachment.
Appreciating the role of proptech, Mr. Hoang Mai Chung, Chairman of the Board of Directors of Meey Group - one of the pioneering businesses in proptech in Vietnam, said that the need to apply digital technology in real estate is increasingly urgent.
“Technology brings more useful tools to provide information to investors and real estate developers, from which they have a basis to make the right decisions, avoiding wasting resources. In addition, technology also helps investors reach customers more easily, promote faster transactions, and faster capital turnover" - Chairman of Meey Group said.
The race and breakthrough opportunities for businesses
According to a report by a real estate business, up to 78% of Vietnamese consumers use online real estate information channels, 36% use artificial intelligence (AI) application tools, 20% use applications. of the sharing economy and 10% of them watch real estate simulations through simulated images (virtual reality - VR, augmented reality - AR).
Therefore, although there are many barriers to digital transformation, if real estate businesses continue to delay and do not have a suitable transformation roadmap, it will be difficult to avoid the risk of falling behind, or even being wiped out in the context of the current market. The market is as fiercely competitive as it is today.
According to Mr. Hoang Mai Chung, the current real estate market has many problems such as slow transaction times, lack of transparency in legal information, high operating costs, and poor cash flow for investors. …
Therefore, digital transformation is definitely an inevitable trend and businesses that take advantage of technology to solve the above problems will have the opportunity to breakthrough.
Also according to Mr. Chung, in the digital technology ecosystem model, data is considered the core for development. The collected data will be the basis for applying many different technologies such as Blockchain, AI, Big Data, VR/AR/360, GIS..., through user behavior to focus on developing products. , suitable features.
“The ecosystem developed by Meey Group includes many specialized applications/platforms. Each product will focus on solving one or a few market bottlenecks. In addition, these products always support each other to form a comprehensive ecosystem of solutions, exploiting the full potential of the real estate market and contributing to promoting national digital transformation" - Mr. Chung said.
