Commemorating the 80th anniversary of the August Revolution (August 19, 1945 - August 19, 2025) and the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025), SHB launched a series of activities with the theme "Happiness is the Vietnamese people".
80 years of historical mark: The bust of a Vietnamese nation's rise
Through this campaign, SHB hopes to spread to customers, partners and all staff the love of the homeland, deep gratitude and happiness of living in a peaceful, free, independent and happy country.
These are stories from glorious memories, proud moments recreated through a series of videos with historical witnesses - people who have accompanied the country for 80 heroic years.
In parallel with the series of contents, SHB will look back at the locations associated with the historical mark of September 2 such as Ba Dinh Square, August Revolution Square or Dong Xuan Market... The stops are not only to review the sacred moments of the nation, but also to reflect on the changes of the country over the years, thereby increasing respect for the past and a deeper awareness of the responsibility to build the future.
In addition, the campaign also brings many interesting interactive activities on the Bank's communication channels, such as: Giving gifts at the branch, creating T-shirts in personal style with customers from designs in the gift collection "Happiness is Vietnamese people"... These activities are flexibly implemented both directly and online, opening up opportunities for a large number of customers, especially young people, to spread the love of the country, connecting traditional values with a modern breath.
All are to contribute to creating an emotional, practical and cohesive journey in accordance with the central spirit: Happiness is Vietnam.
The gift collection "Happiness is Vietnamese people" and a series of special incentives
Also on the occasion of the 80th anniversary of the National Day, SHB will send customers nationwide a special incentive program called "Celebrating National Day - Receiving a Collection of Happiness as Vietnamese People".
Accordingly, when registering newly or having successful transactions with products such as payment accounts, SHB SAHA applications, international cards (debit cards, credit cards), consumer loans, savings, investment and insurance... customers will immediately receive convenient gifts in the collection "Happy are Vietnamese".
The gift set in this campaign is designed and produced by To He - a social enterprise established in 2006, specializing in providing handicraft, fashion and creative gifts.
With its strength in designing and manufacturing high-quality gifts, To He has contributed to realizing SHB's ideas into close, emotional gifts imbued with national spirit. The choice of To He as a partner also demonstrates SHB's commitment to prioritizing cooperation with units to create positive values for the community.
The product line "Happiness is Vietnamese people" includes T-shirts, fabric bags, bandanas, thermal containers, card straps... designed with the mark of 80 years of independence as spiritual gifts to convey national pride and Vietnamese inspiration in every detail.
With more than 40,000 gifts presented, SHB expresses its deep gratitude to millions of customers who have been accompanying us on the journey to build a happy and sustainable financial future.
The more transactions, the more customers have the opportunity to own more other gifts in the collection, corresponding to the number of products and services chosen and used at SHB. Not only symbolic, each gift is also highly applicable in daily life, from personal space to inspiring community events to celebrate the 80th anniversary of the August Revolution and National Day on September 2.
In particular, SHB gave a special gift in the collection to customers born in 1945 or whose birthday coincides with the National Day.
This gift is given separately when customers make any transactions at the counter during the program, in addition to gifts under the regular product policy. This is a sincere thank you that SHB sent to the generations who have gone through glorious historical stages with the country.
As for customers born on September 2, 1945, SHB respectfully presents the entire collection "Happiness is Vietnamese people" as a meaningful congratulations to citizens born on the same day as the Independence, raised on the same era and accompanying the nation through many historical periods.
SHB hopes that the collection Happiness is Vietnamese will not only be a hand- given gift, but also become a companion with customers on every journey from financial transactions to daily experiences. It is a symbol of sharing, attachment and the desire to create a full future together, where happiness is nurtured by the love of the country and the consensus of millions of Vietnamese hearts, SHB representative shared.
Happiness is a Vietnamese people is a humane message, a proud affirmation, imbued with national spirit. SHB believes: Every Vietnamese person, no matter where they are, is happy and proud to live, contribute and accompany the development of Vietnam. Each of us is happy to be patriotic and contribute to the country in our own way.
