According to reporters' records, right from the opening time, the number of customers at supermarket systems and large shopping centers has increased significantly. Fresh food, processed food, soft drinks and necessities are chosen by people in large quantities. Notably, many attractive promotions and incentives have been implemented, attracting the attention of consumers.
In parallel with promotional programs, supermarkets also focus on improving the shopping experience. The space is decorated early with red and yellow tones as the main colors, towards the major holidays of the country, contributing to creating a vibrant shopping atmosphere, attracting people to come to play and shop.
Ms. Nguyen Thu Kieu (Giang Vo ward, Hanoi) and her family took advantage of the time to go shopping - said: "Goods at the supermarket are very rich and diverse, there are also confectionery products for the holidays. This holiday lasts about 3 days, so my family welcomed my grandparents to Hanoi to reunite. The long holiday is coming, the whole family plans to go to the beach, so today we both bought daily necessities and prepared more missing items for the trip.
According to Ms. Kieu, discount programs such as buy 2 get 1 free, deep discounts on many items help families save significant costs. "From the early morning, there were quite a few shoppers. Thanks to many incentives, spending psychology is also more comfortable" - Ms. Kieu shared.
To meet the increasing shopping demand during the holidays, many supermarkets have proactively increased personnel, opened all checkout counters, and promoted automatic payment methods to help the shopping process take place faster and more conveniently.
Mr. Tran Anh Huy (Cau Giay ward, Hanoi) said: "Although it is early morning, the number of customers is still continuously increasing. The payment area always has about 6-7 people waiting. I bought quite a lot of goods, but because there are many customers, the payment time takes about 15 minutes.
Mr. Huy also said that not only essential consumer goods areas, but also clothing, footwear and ready-to-eat stalls attract a large number of people to stop and choose.
Reasonable prices, diverse goods, many choices, so people can easily shop. Currently, large supermarkets not only provide consumer goods but also integrate many services such as cosmetics, fashion, entertainment areas, helping the whole family spend a whole day here" - Mr. Huy said.
In order to take advantage of purchasing power during the holidays, retail systems are proactively implementing many solutions to stimulate consumer demand. Prominent are large-scale promotions such as "invincible prices", "golden hour shock prices" or combo promotion packages, helping consumers save significant costs.
At vegetable stalls, many items are adjusted to reduce prices, the savings range from 3,000-30,000 VND. Fresh cake stalls during the day also apply the "buy 3 get 1 free" or direct discount of 10,000 VND per product program.
Representatives of some supermarket systems said that the preferential programs are currently applied to hundreds of essential items, from fresh food, dried goods to cosmetics, with competitive prices. Many products have maintained stable prices throughout the implementation period, limiting local price increases during peak seasons, thereby contributing to stabilizing consumer psychology.
