Consumers benefit
"I have heard that Vietnamese black pepper exported abroad is very popular, now seeing it being sold in supermarkets with export-standard labels, I can rest assured to buy it" - Ms. Dang Thi Lan Anh, residing in Nhieu Loc ward shared when choosing to buy a box of unpected pepper packaged at a supermarket near her home. According to Ms. Lan Anh, many domestic agricultural products are now not inferior to imported products, even slightly better in terms of freshness, flavor and reasonable prices.
Meanwhile, Mr. Nguyen Van Hung (Gia Dinh ward) said that he used to order shoes from an exporter online because it was difficult to find them domestically. Now that he has seen this product widely sold in supermarkets, he is very excited: "Now it is easy to buy, no need to worry about counterfeit goods. It feels like Vietnamese goods are being favored more" - Mr. Hung said.
Recorded at some supermarket systems such as GO! Co.opmart... in Ho Chi Minh City, booths displaying Vietnamese products are increasingly appearing, arranged in easy-to-see locations, attracting customers. The product is accompanied by clear information about the origin, production process and international markets in which it has been exported, helping consumers feel secure when choosing.
Some supermarkets also organize testing areas or combine them with regional specialty introduction programs, creating a vibrant and interactive shopping atmosphere. Thanks to that, consumers are more interested in Vietnamese goods, especially when they have the opportunity to directly experience products that have been highly appreciated in the international market.
Enterprises change direction
According to the representative of Bau May Agricultural, Trade and Tourism Joint Stock Company, a unit that has had experience conquering many demanding markets such as the US, Japan, and China, in recent times, the company has taken a strategic step: moving from pure export to exploiting the domestic market in parallel.
The two main product lines of Bao May are immediately available seedless pepper with 6 spicy levels and processed products from Mai Son such as vermicelli, flour... These products have previously overcome the technical barriers of major markets, now distributed through the domestic supermarket system for easy access by domestic consumers.
The company representative said: "We believe that products that have conquered the international market will help domestic consumers feel more secure about their quality. Through the supermarket system, customers have the opportunity to experience products that have gone through a strict inspection process, and are even selected by distributors for an additional round, this is a way to build trust in Vietnamese goods".
In Ho Chi Minh City, recently, many trade connection programs have been implemented to help high-quality Vietnamese goods "fall into the footsteps" of a modern distribution system, which is inherently difficult for small and micro enterprises.
Mr. Nguyen Nguyen Phuong - Deputy Director of the Department of Industry and Trade of Ho Chi Minh City assessed: "Normally, distribution systems take a lot of time and effort to find a reputable source of goods, while suppliers have difficulty accessing them due to lack of channels and experience. Connecting activities supported by the city are a practical bridge, helping both sides meet at very cheap costs".
The fact that businesses focus on exploiting the domestic market not only creates conditions for people to use high-quality goods, it is also a way for businesses to diversify output, proactively respond to global trade fluctuations.
