In the summer of 2025, Ho Chi Minh City tourism is bustling with a series of new, creative and unique tourism products, aiming at the diverse experience needs of domestic and international tourists. Many tourism businesses in Ho Chi Minh City have proactively launched a series of unique summer products to catch up with new trends and demands of the market.
From a Michelin-standard culinary discovery journey, a multi-sensory art space in the heart of the city to a double-decker bus tour to explore Ho Chi Minh City, a sunset watching cruise on the Saigon River, the product chain is contributing to shaping a youthful, modern yet rich local cultural appearance. The combination of traditional elements and new experiences also creates a unique highlight for Ho Chi Minh City tourism this summer.
Talking to Lao Dong Newspaper, Mr. Nguyen Khoa Luan - Director of Viet Hop on - Hop off Tourism Company - commented that Ho Chi Minh City is always the leading locality in the country in developing new and innovative tourism products, contributing to enriching the urban tourism ecosystem and improving the experience for tourists. Ho Chi Minh City is considered a " riseless" destination, where every moment in the journey can become a worthwhile experience.
During the peak summer season, the unit has proactively prepared personnel and spare equipment, ensuring the best service for people and tourists.
A representative of the Ho Chi Minh City Department of Tourism said that the unit launched a series of activities to stimulate and introduce attractive tourism products, contributing to affirming Ho Chi Minh City's position as a dynamic, open and colorful destination. Notable in this summer are the Find your flavor summer food experience tour series and the art program applying the technology of shining Flowers.
The Ho Chi Minh City Department of Tourism believes that these two products clearly demonstrate the orientation of tourism development associated with indigenous culture and the application of creative technology, promising to create strong attraction for tourists.
The special highlight of the Find your flavor program is the culinary experience journey according to the Michelin Guide 2025 Handbook. The program lasts until August with a series of extensive promotional activities, combined with the implementation of weekly themed culinary tours.
With the shining quintessence program, viewers are immersed in an artistic world connecting many types such as literature, cinema, stage, photography... The exhibition space is designed with multiple layers, allowing visitors to interact, explore and feel the depth of art through both vision, hearing and sensation.
This is a cultural - tourism product, applying modern video art technology, combining lighting, sound, space movement to vividly recreate typical literary - artistic works of Ho Chi Minh City over 50 years of formation and development.
