In the context of high competition and constantly changing consumer behavior, relying solely on advertising is no longer sustainable. Instead, operating based on data and technology is becoming a platform to improve business efficiency.
Data-driven operation: From recognition to optimization
Reading and understanding data is the first step to optimizing operation. Tools such as Sales Analytics and Shopee Livestream Analytics allow real-time performance tracking, helping sellers quickly identify problems and adjust strategies.
Sales analysis provides indicators of revenue, orders, conversion rates and advertising effectiveness, thereby helping sellers identify trends and make accurate decisions.
G2 Store – a men's shoe brand that joined Shopee in 2022 – is one of the early sellers to adopt this approach. Instead of increasing advertising budgets when the effectiveness is not expected, the brand uses data to identify "bottleneck points", thereby optimizing content, keywords and display to improve conversion rates.
Mr. Tran Tien Dat, Co-Founder of G2 Store, said: "The value is not in the amount of data, but in the way data is presented to support quick decision-making.
Similarly, Long Hung TechZone utilizes data to focus resources on effective campaigns, instead of spreading out, thereby improving business performance.
Shopee also expanded its system with the Livestream Analysis tool (launched in Quarter 1/2026), supporting sellers to optimize business efficiency through this form. This is part of the floor's sales support orientation, in the context that livestream is increasingly becoming an important sales channel and requires a more methodical operating level.
Real-time data in livestreams helps sellers understand viewer behavior, identify high interaction times, product conversions, and release points. As a result, scripting, product selection, and promotional design become more accurate.
AI application to optimize resources
Besides data, AI helps improve efficiency and automate operations, especially for sellers with limited resources.
Shopee AI Chatbot supports quick feedback on popular questions such as order status, size or delivery time, helping to improve the experience and increase conversion rates.
The AI Image Optimization Tool proposes to improve image, content and product page structure, helping to increase access to buyers.
Mr. Pham Minh Hung, Booth Manager, shared: "Things that used to take a lot of time and personnel can now be processed faster thanks to AI. This helps the team focus on more strategic activities.
The effectiveness of combining data and AI is not only in revenue growth but also in more stable operation. Long Hung TechZone recorded revenue in March 2026 nearly doubled compared to the previous month, while improving order value and reducing errors.
In the context of high competition, operating based on data and technology is becoming a necessary condition for sellers to maintain efficiency and move towards sustainable growth in e-commerce.
