According to the Brand Finance Vietnam 100 2026 report, the total value of brands this year reached about 43 billion USD, an increase of 11% compared to the previous year. It is not surprising that the proportion is clearly leaning towards the financial group (accounting for 6/10 positions in the Top 10).
Brand Finance estimates that the banking industry alone contributed up to 15.2 billion USD, accounting for more than 1/3 of the total value of the entire ranking. The aviation industry also recorded the fastest growth in brand value, up to 79%, thanks to the recovery of tourism.
In that context, Vinamilk maintains its 2nd position and is the only representative of the fast-moving consumer goods (FMCG) industry in the top 10 for the past 4 years. Since this ranking was first announced in Vietnam (in 2015), Vinamilk has remained the most valuable food brand in the past 12 years. This affirms the brand's strength over decades, instead of just coming from short-term market fluctuations.
Notably, the brand continues to maintain the AAA+ rating, the highest level in the Brand Strength Index (BSI). According to Mr. Alex Haigh, Managing Director of Brand Finance Asia-Pacific region, only about 5% of global brands achieve this ranking.
Previously, in the list of 500 leading businesses in Southeast Asia - Fortune Southeast Asia 500 - Vinamilk was also the only name in the dairy industry to be present for 3 consecutive years in the ranking dominated by financial and energy businesses.
Vinamilk continues to maintain its second position in this year's ranking. This result is mainly driven by the more positive revenue prospects and the growth momentum maintained in 2026. The growth momentum comes from the recovery of the domestic market, the expansion of operations in international markets and improved operating efficiency," according to Brand Finance.
In addition to brand value, Vinamilk is also rated by Brand Finance as the leading brand in Vietnam in terms of awareness of contributions to society (social sustainability perceptions) in the Sustainability Perceptions Index. This index honors brands that are assessed by the public as having the strongest commitment to global sustainable development goals. This index reflects the increasingly important role of environmental, social and corporate governance (ESG) factors in shaping consumer expectations, while quantifying the value that these positive perceptions bring to the brand.
In this year's report, Brand Finance honored 2 outstanding programs of Vinamilk: "Vietnam Rise Milk Fund" - donating more than 43 million boxes of milk to more than half a million children nationwide over the past 19 years; and "Beautiful Boxes Reborn" with the main activity of encouraging consumers to form the habit of collecting and recycling milk boxes.
The above initiatives have created a direct link between Vinamilk and the goals of nutrition, child welfare and sustainable development of the nation. Thanks to that, the enterprise is considered one of the typical examples of social responsibility (CSR) in Vietnam, and also possesses a high level of positive recognition from the public for its social contributions," quoted from the report.
