Star female Gwyneth Paltrow appeared in a trial in Utah, USA, with a special outfit even though it did not have a brand logo. The actress is famous for her luxurious yet reserved life, wearing a top-notch Prada outfit from head to toe, a soft cashmere sweater from The Row and boots from the Celine brand. The items have very high prices but are not at all exaggerated. Only those who truly understand recognize the brand she is wearing. That is " Quiet Luxury" - a luxurious but reserved lifestyle that is increasingly sought after by many people.
Quiet Luxury - What is a private luxury?
Quiet Luxury is defined as a style of expressing wealth in a reserved way, without a logo or obvious identification signs. The Vogue quoted famous American interior designer Ken Fulk as saying that Quiet Luxury is not a certain style or look but a focus on quality and care to make every moment in life meaningful. From the small habits of waking up every day to the meticulous details on the ceiling, Quiet Luxury invests in the beauty and joy of daily life.
This style is often expressed through high-end but very reserved outfits, light colors, minimalist designs but especially focuses on materials, cutting lines and meticulousness in every small detail. Famous brands associated with Quiet Luxury include: The Row, Loro Piana, Brunello Cucinelli and Hermes - names that rarely appear with logos but always ensure elegance and luxury beyond time.
When Quiet Luxury becomes a philosophy of life
Not only in fashion or interior, Quiet Luxury also reflects a slow, purposeful lifestyle and cares about the true quality of each item you own. Quiet Luxury pursuers often invest in sophisticated household appliances, natural skin care products or high-quality organic foods. This is not only for aesthetic reasons but also shows respect for health and the environment.
Quiet Luxury is also appearing in the tourism and resort sector. Many people are looking for luxurious but reserved experiences such as resorts at private resorts, with sophisticated services and limited number of guests. They avoid crowded famous places and instead enjoy more unique and personalized experiences such as attending high-end cooking courses, private Yoga classes or health care at spas.
This lifestyle is increasingly popular for many reasons. First of all, this is a positive reaction to the exaggerated display that once dominated consumer culture. Consumers, especially young people of Gen Y and Gen Z, have begun to get tired of prominent logos and luxury symbols that are easy to identify. Instead, they seek to be more reserved, sophisticated, and genuine.
Retail consultant Robert Burke commented: When you understand, you will easily recognize yourself. The important thing is not to show it off to everyone but to share this sophistication with those who truly appreciate and sympathize with me. This shows a very beautiful aspect of Quiet Luxury: Absolutely confidence. They do not need everyone's recognition but only care about those who truly understand their inner value.
Quiet Luxury also represents sustainability in consumption. Instead of pursuing fast fashion with countless designs constantly changing, luxury seekers but do not show off their luxury and choose to invest in high-quality items that can be used for many years, even decades. Interior designer Colin King shared in The Vogue: Quiet Luxury is a purposeful approach, focusing on choosing items you really like, rather than just looking for "trend-based" uniformity. It is reserved, not ostentatious at first sight - only when you observe carefully, can you feel the quality, features and sophistication in every detail".
According to The Guardian, this style also spreads to the interior, becoming a symbol of a beautiful, peaceful and profound life. Designer Jenni Kayne shared: "We will see more and more items worth investing in for the house. I am very excited to see many houses promote the philosophy of "less is more", focusing on high-quality products that can last over time".
Moreover, Quiet Luxury also reflects the positive change in consumer culture, where people are increasingly aware of social and environmental responsibility. A McKinsey & Company study cited by The Vogue said that more and more luxury consumers are interested in the origin, sustainable quality and ethics in production. Quiet Luxury fully meets that need because it promotes authenticity, sustainability and superior quality rather than expressing status through external symbols.
When wealth does not need to be flashy
The greatest beauty of Quiet Luxury lies in its deeper meaning: A true wealth, without need to prove or show off to the outside world. Costume designer Michelle Matland, who created the exquisite outfits for the "Succession" series, said: "There will always be people like the Kardashian family - who wear outfits to attract attention. While the level of wealth can be the same, the way they express it is completely different. And those who choose Quiet Luxury want to express their wealth in a completely different way: thoughtful, gentle but profound and sophisticated.
Returning to the image of Gwyneth Paltrow in the trial in Utah, she appeared simple but luxurious with high-end but completely reserved items. Without any logo or identification mark, her wealth and class still exude confidence. That is the greatest attraction of Quiet Luxury - a luxurious lifestyle without showing off, reflecting the most beautiful values of sincerity, sense of responsibility and self-respect.
Quiet Luxury is investing in the beauty and joy of everyday life, said interior designer Ken Fulk. And that is the biggest reason why Quiet Luxury is increasingly popular, becoming a lifestyle pursued by many people in the modern world.
