US private corporations and Hollywood fame
It can start from the story of "Spider Man" (Spider Man). A superhero who is completely... "fabricated" from movies but has brought billions of USD to the US.
In 2009, Disney acquired Marvel Entertainment for about 4 billion USD. At that time, many investors thought this price was too high, but reality has proven the opposite.
It is estimated that by 2025, projects in Marvel's superhero cinematic universe (MCU) have brought Disney more than 30 billion USD in box office revenue, not to mention huge profits from toys, Disneyland amusement parks, and the Disney+ online movie platform.
Disney has been and is becoming a powerful film empire, in the "BigFive" group - the most powerful cultural and economic corporations in Hollywood.
Disney is considered the perfect ecosystem of the film industry with a closed production model, owning a series of famous film studios such as Marvel Studios, Pixar, Lucasfilm, and 20th Century Studios. They have an online movie streaming platform Disney+, a series of Disney Channel, FX channels... They have a chain of famous amusement parks associated with Disneyland movies, and also have a brand selling toys, clothes, books...
This is the cultural economic model that has helped the US dominate the global entertainment market for decades.
The United States with the early formation and development of a vibrant commodity market has created a favorable business environment for the film industry from a very early time. When the world still did not understand anything about cinema, private companies such as Universal Pictures, Paramount Pictures... invested in the luxury industry, starting from black and white films.
The ecosystem was formed quickly when film studios competed in the market, they built studios, exclusive artists, built cinema systems... The rapid development of the American film industry created Hollywood - a place dubbed the "cinematic capital" of the world. It was the success of the market, the way Americans created a highly competitive film market that helped them build a national brand, making Hollywood a source of admiration for world cinema.
South Korea promotes cultural industry with national pride
In Asia, Korea has emerged as a powerful power thanks to culture. Koreans learn from the United States, but create their own formulas and create superior strength.
With cinema, if in the US it is a process of private companies operating on their own, finding ways to dominate the market, then in Korea, they turn cinema into a "national brand" with systematic support from the Government.
If American cinema only values profit and box office revenue, Korea turns each film into an ambassador to spread the national image, increasing Korean cultural awareness around the world. Korean films with strong support from the Government in policies, mechanisms, taxes, investment... have turned cinema into a true national strength.
According to the analysis of economics professor Tran Van Tho, Koreans have developed the cultural industry with the motto of promoting national spirit at an extremely high level. Every story they want to tell to the world revolves around the culture, people, beauty... of Korea.
Like Hollywood, Korea also soon formed large corporations investing in culture and entertainment such as Lotte, CJ Entertainment (owning CGV cinema systems in many countries), in addition to the ecosystem of companies specializing in investment in entertainment and artist management. Artist training and management companies such as HYBE, YG Entertainment, SM Entertainment... quickly became "powers" in the overall picture of the Korean economy.
In just a short time, Korean cinema and music have shown superior strength, reaching world-class level, creating unprecedented influence.
Thanks to strong music and cinema, creating widespread influence, Korea in a very short time became the leading economy in Asia. Cinema and music help Korea attract tourists, export goods, cosmetics, and food, from chili sauce to kimchi... all over the world.
A methodical investment strategy for the cultural industry has helped Koreans create brands, spread their image for the country, and at the same time bring in great economic value.
Now, when mentioning Korea, people not only remember Samsung, LG, Hyundai but also "Squid Game", "Parasite" or BlackPink, BTS... This is the strength of the national brand, the spread of the national image through the cultural industry.
