Previously, director Do Quoc Trung's work quickly surpassed the 100 billion VND mark after a short time in theaters, and also recorded more than 170 billion VND by the evening of May 2, becoming the highest-grossing horror film in Vietnamese box office history. The stable growth momentum in the first days of May helped the film continue to break through, raising total revenue to 174 billion VND, a remarkable figure in the context of strong market competition during the April 30 - May 1 holiday.
The success of the movie "Phí phông" comes from many factors. Among them, the densely implemented promotion campaign with a chain of cinetours throughout the North and South is considered a highlight. The film crew continuously appears at cinema complexes, interacting directly with audiences, creating a rare lively atmosphere. Activities such as dance battles, costumes according to the theme or recreating scenes in the movie have contributed to narrowing the gap between the work and viewers.
In addition, the content exploiting the folk legend element about the demon "Phí phông" also creates curiosity. The film follows the two main characters in the journey to rescue relatives and face a series of mysterious phenomena in the mountains, thereby building a creepy atmosphere mixed with characteristic spiritual elements.
The cast including Kieu Minh Tuan, Meritorious Artist Hanh Thuy, Diep Bao Ngoc or Thai child star Nina Nutthacha Padovan also contributed to creating attraction, especially in direct promotional activities. The appearance of artists in many provinces and cities helped the film maintain its media coverage throughout the holidays.
The fact that the movie "Phí phông: Quỷ máu rừng thiêng" reached the 174 billion VND mark not only shows the attraction of the work itself, but also reflects the positive signal of the Vietnamese film market, especially for the horror genre - which was once considered to be picky about audiences. In the coming time, observers believe that the film still has room for growth if it continues to maintain its performance in theaters.
