The "Vietnam Agricultural Gold Brand" program organized annually by the Vietnam General Confederation of Agriculture and Rural Development since 2015 is a prestigious activity in the agricultural sector. Over the 10 implementation seasons, the program has received support from central ministries, departments, and branches and the active response of many businesses, cooperatives, and farming households across the country.
The program has become an important bridge, helping to connect businesses, farmers and localities in efforts to develop production and expand consumption markets. Over the past 10 years, the program has accompanied many typical agricultural brands, contributing to improving product value and promoting the international integration of Vietnamese agricultural products.
Speaking at the opening of the program, Mr. Ho Xuan Hung - Chairman of the Vietnam General Confederation of Agriculture and Rural Development said: "This is not only an honorary recognition, but also a strong source of motivation for brands to continue to innovate, improve product quality, increase the value of Vietnamese agricultural products and firmly reach out to the world.
Today's holiday is not only an occasion to honor but also an opportunity for us to share, connect and spread the sustainable values of Vietnam's agriculture in the new era - the era of digital transformation, green economy and global integration".
After nearly 6 months of implementation since April 2025, the Central Voting Council has seriously and fairly selected and evaluated, thereby selecting 90 typical agricultural brands and products to award the title of "Vietnam Agricultural Gold Brand 2025".
These are all units that meet the criteria of product quality, safe production processes, innovation capacity, actively contributing to the community and environmental protection, contributing to affirming the position of Vietnamese agricultural products in the international market.
According to data from the Ministry of Agriculture and Environment, in the first 9 months of 2025, agricultural, forestry and fishery exports reached 52.31 billion USD, up 14% over the same period in 2024; trade surplus reached nearly 16 billion USD, up 17.6%. Many key products such as rice, coffee, fruits, pepper, seafood... are constantly expanding their markets, affirming the prestige and competitiveness of Vietnamese agricultural products in the international arena.
The "Vietnam Agricultural Gold Brand 2025" award ceremony contributes to affirming the role of enterprises in enhancing the value of Vietnamese agricultural products, building a prestigious brand, while promoting rural economic development and contributing to the effective implementation of the National Target Program on New Rural Development and Sustainable Poverty Reduction.
