On October 24 - 25, 2025, at Exhibition House 45 Trang Tien (Hoan Kiem Ward, Hanoi), the Domestic Market Management and Development Department (Ministry of Industry and Trade) will organize Vietnam Agricultural Products Week 2025 - an event organized by the Department on a large scale for the first time right in the center of the capital, bringing people and tourists unique and vivid experiences of Vietnamese agricultural products.
Vietnam Agricultural Products Week 2025 brings together typical products and regional specialties of 34 provinces and cities across the country. The exhibition space is designed as a miniature painting of the richness and diversity of Vietnamese agricultural products, from fresh vegetables, fruits, seafood, processed products to specialties with strong regional flavors. People in the capital will have the opportunity to explore, enjoy and learn about the journey from the farm to the dining table of "Made in Vietnam" products.
One of the special highlights of Vietnam Agricultural Week 2025 is the launch and sale of Lai Chau's largest Tallow fish, weighing nearly 50kg, which has been raised for 15 years - an impressive symbol of the aquatic development potential of the Northern mountainous region.
Along with that, the series of livestream activities selling agricultural products on the Tiktok shop platform will bring a youthful, vibrant atmosphere with the participation of famous artists, singers, many content creators and influencers on social networks.
Direct interactions and attractive product introductions promise to help Vietnamese agricultural products get closer to consumers in the digital age, spreading the modern and dynamic image of Vietnamese agricultural products today.
In particular, at this event, the "digital agricultural product map" - a platform for searching and connecting product consumption will be officially launched. This is an intuitive tool, helping consumers and businesses easily look up specialty products of each locality, learn about the origin, source, contact information and production area of each product.
At the same time, the street food area will recreate the culinary quintessence of the three regions, giving visitors the opportunity to enjoy rustic dishes with a strong Vietnamese identity right in the center of Hanoi.
Along with that, some activities in the program will use a cashless payment system with attractive incentives from Vietnam National Payment Joint Stock Company to contribute to the effective implementation of the spirit of Resolution No. 57-NQ/TW of 2024 of the Politburo on breakthroughs in the development of science, technology, innovation and national digital transformation, in which the target by 2030 is about 80% of cashless transactions.
According to Director of the Domestic Market Management and Development Department Tran Huu Linh, Vietnam Agricultural Products Week 2025 is not only an activity to display and honor Vietnamese agricultural products, but also a bridge between production and consumption, contributing to promoting domestic consumption, expanding e-commerce and promoting Vietnamese agricultural product brands in the market.
Through this event, we hope that Vietnamese agricultural products will not only get closer to domestic consumers, but also be more clearly identified in terms of quality and value, affirming their position on the world agricultural product map" - Mr. Tran Huu Linh shared.
With its location right in the center of the capital, attracting a large number of people and tourists, Vietnam Agricultural Products Week 2025 is expected to become a unique cultural and economic destination, connecting businesses, cooperatives and farmers in the journey to build a modern, high-quality and sustainable Vietnamese agricultural product brand.