Operating according to the "Better For You" philosophy, APBev prioritizes promoting convenient bottled non-alcoholic beverage lines in a natural direction and without using preservatives.
To realize this orientation, APBEV invests in a production system applying Dry Preform Aseptic technology (blowing, filling, closing in a sterile dry environment) with a phase 1 capacity of 70 million liters of products/year, directly imported from the Federal Republic of Germany, complying with strict food safety criteria, preserving the original flavor along with the natural nutrients of the product.
APBEV's entry into the market shows that the beverage industry is entering a new competitive phase, with a focus on production technology, raw material quality and good health criteria, instead of just competing for flavor or market coverage.
Speaking at the event, Mr. Bui Minh Nhut - Strategy Director of APBev Company said: "APBev is committed to implementing the strategy: putting product quality as the main focus, accompanying the state, businesses and Vietnamese consumers on the journey to improve the quality of life of Vietnamese people from everyday consumer products".
This orientation is concretized by APBEV's plan to launch many lines of convenient, high-quality bottled soft drinks, serving diverse consumer needs, with quality equivalent to imported goods but more affordable.
In which, MatTa! is positioned as the "Vietnamese drink" line, inspired by the familiar flavors of Vietnamese people and renewed with modern production technology. The product is aimed at young customers, urban office workers, and at the same time contributes to preserving and promoting the value of Vietnamese cuisine.
Complete solution set for water and mineral replenishment for athletes and players.
Fruit milk soda, nutritional drinks from milk, real fruit juice, B vitamins, creating refreshment.
Carbonated soft drinks combine natural ingredients - real tea, real fruit juice, refreshing familiar flavors.
Also at the event, APBEV announced that musician - singer Bui Cong Nam became the official Brand Ambassador of the MatTa! brand.
