Esports (edesports) is becoming an investment field with the potential to bring great benefits both economically and brand image.
Understanding that, FPT Play plans a strategy to "young" the brand, approaching Gen Z, alpha... through investing and working with Esports teams. The FPT x Flash team is the first step of FPT Play's long-term strategy.
The runner-up achievements of the FPT x Flash team at the 2025 Spring Sports Festival show positive points in FPT Play's investment strategy in Esports.
Although they have not been able to win the highest position this season, the optimism and potential in the team's operation promise to help the Golden team reap success in the near future.
Moreover, the image of the fan community not only coming to cheer in large numbers at Tien Son Sports Palace but also "filling" two watch party locations in Hanoi and Ho Chi Minh City is a vivid testament to FPT Play's investment in the FPT x Flash team.
FPT Play aims to develop FPT x Flash into a global Esports team, while expanding its presence through major international tournaments and a strong digital media network of FPT Play and the Flash team.
FPT Play not only limits financial investment to simply sponsor the team but also focuses on developing an online platform in terms of technology and investing in an in-depth Esports content warehouse, exclusively broadcasting many major tournaments, helping to strengthen FPT Play's position in the digital entertainment industry.
With a long-term vision and specific strategies, FPT Play is gradually making Esports an important piece in the technology and digital entertainment ecosystem of FPT Group, with FPT x Flash as the core factor.
