In particular, LynkiD's role is to provide an open loyalty platform that allows businesses to easily issue, manage and link reward points with partners in the same ecosystem. Customers can accumulate points at this business and exchange gifts/score points at other businesses on a single application.
Got It is a platform responsible for providing gift solutions integrated into the Loyalty Rewards LynkiD application.
The reason for this strategic cooperation is that more and more Vietnamese enterprises are interested in investing in loyalty programs.
With the integration of advanced analytics, artificial intelligence and innovative customer loyal platforms, businesses can target a diverse customer base with personalized services.
The size of the Vietnamese loyalty market is forecast to reach 542.4 million USD in 2025. The scale is expected to reach 971.2 million USD by 2029, with CARG reaching 18.2%.
However, Ken reseach's "Vietnam Loyalty Market Outlook to 2030" report points out that challenges to building or using loyalty programs in Vietnam include platform decentralization, high customer attraction costs, concerns about data privacy due to stricter regulations and limited digital infrastructure in rural areas.
Therefore, the LynkiD and Got It alliances aim to help businesses easily implement loyalty without having to build their own gift-exchange systems, access hundreds of types of gifts available at optimal costs but easily, and centrally managed.
LynkiD users can easily use points to redeem e-voucher Got It with more than 300 brands used at 24,000 points nationwide. And vice versa, Got It users open up opportunities to redeem gifts from warehouses on LynkiD platform from 1300 brands, spread across a variety of fields.
