loyalty market trend in Vietnam
The loyalty market in Vietnam is changing strongly thanks to digital technology. By applying technologies such as marketing automation, gamification, and data analysis technology, businesses can personalize customer experience through analyzing behavioral and preferential data. This helps create programs that are more suitable for each customer group, promptly adjusting customer service strategies, thereby enhancing cohesion and loyalty.
Instead of implementing individual loyalty programs, many businesses are joining hands to create a common scoring ecosystem. Thereby helping customers accumulate and use reward points on many different platforms and brands, bringing convenience and increasing value.
Popplife is a multi-utility loyalty platform provider, allowing users to accumulate and exchange points on multiple channels such as mobile applications, e-commerce and digital kiosks. Popplife is part of the ROX Group ecosystem, currently owns nearly 1 million users and an ecosystem of more than 3,000 brands from affordable to luxury brands.
Mpoint is known as a multi- type electronic gift supplier from more than 1,000 partners who are leading domestic brands. Mpoint customers can flexibly use the gift stall as a voucher.
As young, dynamic enterprises, both Popplife and Mpoint are constantly expanding their ecosystems. The two businesses are actively applying technology to bring the best experiences to customers.
Strategic handshake
At the end of May, Mpoint Network Company Limited and Popplife Joint Stock Company officially signed a comprehensive cooperation agreement. The cooperation event of the two pioneering enterprises in the industry is expected to create new breakthroughs in enhancing customer experience through loyal customer care programs.
This agreement is an important step forward in helping to increase value for consumers. Through the inter-branded point exchange model, users can accumulate - use reward points flexibly and conveniently across the ecosystems of both sides. Not only that, they have more opportunities to approach hundreds of leading brands in accumulating reward points such as Vietnam Airlines, Viettel ++, Points.com airline alliance... This means that the value of each accumulated point will be multiplied many times, with many options for shopping, entertainment, cuisine, services...
Speaking at the event, Mr. Quang Nguyen - General Director of Mpoint Net work said that the comprehensive cooperation with Popplife is of great significance in the vision of bringing outstanding customer experiences. Through this cooperation, each member of Mpoint and Popplife can be more proactive in using accumulated points to transition to practical benefits and suitable for personal preferences, said Mr. Quang.
Also at the ceremony, Mr. Phan Khanh Toan affirmed that this event is just the beginning of a long-term cooperation journey, while supporting the spirit of innovation of the two young, dynamic enterprises. With the motto Customer-centric, we believe that this strategic partnership will open up many breakthroughs in the way we serve and retain customers in the Vietnamese market, Mr. Toan emphasized.
In the context of customers increasingly expecting higher benefits and value, cooperation models such as Mpoint and Popplife will be the solution to the problem of retaining customers in the long term. With a solid technology platform and a vision towards customer experience as the center, the two units promise to continue to lead the loyalty market to develop in the direction of innovation, sustainability and promising.
