This certification recognizes efforts in building consistent, high-performance human resources strategies in many countries, supported by many activities aimed at promoting business efficiency and strengthening employee engagement.
AB InBev Vietnam, with 99% of its personnel being Vietnamese, has jointly participated in shaping and implementing AB InBev's business strategy in the region. At AB InBev, the strategy is not only "transmitted" from top to bottom but also "co-created" through dialogue, multi-dimensional feedback and clear operating mechanisms.
Mr. Craig MacLean, CEO of Southeast Asia, AB InBev, shared: "Being recognized as the leading employer in the region for 2026 is an important milestone, reflecting the strength and consistency in AB InBev's human strategy in many countries, including Vietnam.
For us, the human-centered personnel strategy does not stop at policy – but that is how we operate: listening to understand, empowering each individual to actively contribute, and developing capacity so that the team is ready for the future. When trusted, recognized, and with a clear development path, employees will create sustainable performance - the foundation for AB InBev to implement business strategies, grow with the market and the community.
The assessment results of Top Employer Institute in 2026 show that AB InBev creates a clear advantage compared to FMCG industry standards and the entire market, especially in pillars of strategic orientation and linkage, organizational capacity and working environment, attracting talent, connectivity, along with corporate values and culture.
These pillars are strengthened by a consistent practice system across the region, from strategic dialogue and two-way communication mechanisms, digital platforms supporting employee experience, to talent development programs, multi-channel listening and value-based recognition mechanisms.
Prominent in the human development initiative system is AB InBev's steadfastness with a strategy of discovering and nurturing talents at all levels. Trainee programs for young talents such as Graduate Management Trainee, Supply Excellence Trainee and Dreamship Intern are well designed to attract potential candidates, while building a solid successor resource for the future.
At the same time, the Cycle Review mechanism, including TSC, 180-degree, 360-degree, and OPR, plays a role in promoting regular dialogue, helping to promptly adjust the personal development roadmap step by step. This approach not only strengthens the internal cohesion framework in a systematic way, but also enhances employee active participation in AB InBev's overall development strategy.
Three consecutive years honored as "Top Recruiter in the Region", along with clear improvements in evaluation criteria over the years, shows that AB InBev's human strategy is always considered, refined and elevated on the spirit of Dream Big - Big Dream.
For businesses, this is not only recognition, but also an important measure to continue to improve the quality of the working environment, where each working day brings more positive energy, motivation for development and joy to workers, aiming for a sustainable and valuable future, a future with more joy.
* People under 18 years old are not allowed to drink alcohol or beer; Budweiser beer 5.0% alcohol content
