On the journey to gradually stabilize life and move towards a new year full of hope, Bivina, a beer brand that has long been associated with the people of the coastal region, officially launched the Tet look of Bivina Export, more modern and stronger, continuing to accompany the spirit of parity and the strong will of people who constantly conquer the great seas.
With a modern and youthful design, Bivina brings a vibrant Tet look, with the central image of a lantern - a symbol of stability and steadfastness. Inspired by the resilient seas of coastal people, the image of a sturdy lighthouse in the vast ocean shows the commitment to accompany Bivina and coastal people to firmly overcome all waves on the journey ahead. The lighthouse appeared steadfastly and powerfully, with the yellow star on top depicting the pride of a Vietnamese beer brand with strong Vietnamese spirit. In addition, the soft, winding silver wave strip in the lower body of the Bivina can depicts the enduring vitality of the ocean, while evoking the smooth, refreshing flavor of beer associated with the people of the coastal area for a long time.
With the Tet box version, the motifs of the money for fortune and the flower and apricot blossoms are delicately interwoven, along with the wish "Falt" opening a new journey of good luck and peace. In a modern and luxurious Tet appearance, Bivina still retains the typical soft, refreshing beer with an alcohol content of 4.3% - a familiar flavor that has been associated with the people of the coastal area for many years.
On the journey of nearly 30 years of being attached to the coastal region of Vietnam, Bivina has witnessed many inspiring stories about the strength and resilience of the people of the coastal region. Bivina wishes to honor that spirit and continue to work with the people to steadfastly face all challenges and conquer new journeys ahead, said Ms. Aline Asselot - Marketing Director of the General Beer Brand of HEINEKEN Vietnam.
Since its inception, Bivina has always maintained the identity of the marine brand in all development activities: strong, honest and persistent, accompanying people on every journey in the ocean ahead. Affirming that commitment, Bivina will coordinate with local authorities to personally hand over 3,000 gifts of necessities to households heavily affected by storms and floods in 3 provinces - Gia Lai (old Binh Dinh), Dak Lak (old Phu Yen) and Khanh Hoa, with a total support value of nearly 1.8 billion VND. In addition, towards a warm and happy Tet season, Bivina will also continue to implement a charity program to support households in difficult circumstances.
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