Da Nang is gradually affirming its position as a livable city and leading tourist destination in the region, where each festival, cultural event and experience not only attracts tourists but also tells a story about the identity and people of a dynamic and vibrant city.
For many generations of people in Central Vietnam, especially Da Nang, Larue is not only a beer brand but also a part of the city's memories and rhythm of life. Over a century, Larue is present not only in family meals, friendly gatherings and associated with local community festivals.
Larue is always present from the New Year countdown program, Da Nang Food Tour Festival, Tam Thanh Sea Festival to Da Nang Enjoyment Festival. Through events, HEINEKEN Vietnam's Larue brand always accompanies Da Nang city to honor and spread the unique beauty of local culture and cuisine.
Through this connection, businesses are accompanying Da Nang on the journey to build a modern, dynamic and hospitable city, while preserving unique cultural values that create the unique identity of the locality. In particular, Da Nang cuisine with a unique intersection between tradition and modernity is not only the pride of the people but also a "cultural ambassador" bringing the city's name further on the global tourism map.
