2025 marks director Minh Beta officially joining the film market with the movie "Mui Pho", officially premiered in cinemas nationwide on the 1st day of Tet Binh Ngo 2026. Accordingly, the male director shared that "Mui Pho" exploits family conflicts and inner conflicts between generations, leading the story with emotional depth to honor family affection.
The film also strongly spreads the traditional cultural values of pho and Vietnamese Tet, closing with a message of complete reconciliation for the audience to find a reason to connect and go to the movies with their families at the beginning of the year. Pursuing this direction in the film market that is purely entertainment, director Minh Beta spent nearly 2 years developing the script, editing more than 100 times to refine every detail, and at the same time directly went to Nam Dinh with the crew to learn the craft from artisans to ensure the authenticity of the film.
Although it is his debut directing work, "Mui Pho" has the active participation of names such as artist Xuan Hinh and actress Thu Trang, showing his seriousness and dedication when entering cinema as a filmmaker imbued with Vietnamese cultural spirit.
Right from the early days of building the cinema chain, I personally spent a lot of time observing and learning what criteria Vietnamese audiences need from films, what quality requirements, and what elements the content and story need to have to reach viewers.
In parallel with that, I also focus on improving my ability to perceive and evaluate art, from scripts, acting to directing ability. I have attended many acting classes, specifically five classes at the Academy of Actors - Directors Kathy Uyen, and also attended workshops and seminars on directing and screenwriting. I also spend a lot of time meeting and exchanging with filmmakers and producers to learn and accumulate experience.
4 years ago, I felt I was mature enough and confident enough to start making my first feature film. Also from that time, I started building concepts, developing ideas and working with screenwriters, so that "Mui Pho" officially took shape" - director Minh Beta shared.
The cultural imprint of Vietnam in director Minh Beta's filmmaking journey is not only in the slogan but also expressed through specific choices. In which, he chose cinema as a cultural bridge, where Vietnamese stories are told and shared continuously.
Minh Bui (Minh Beta) graduated with an MBA from Harvard University. He works in the fields of film production and distribution, cinema operation and franchise, and startup investment.
Minh Beta is also known as the author and singer of the song "Vietnam Oi!", the initiator of the campaign "Vietnam Oi! Destroy COVID-19". In the role of "shark" Shark Tank Vietnam, Minh Beta has invested in more than 10 creative startups and is currently the Honorary Consul of the Republic of Slovenia in Ho Chi Minh City, promoting cultural connection and international business.
