Successive weddings of Indian super-rich people held in Quang Ninh show that Vietnam is gradually appearing on the world's luxury wedding tourism map.
In February alone and expected to continue in March, many weddings with a scale of 400-500 guests, costing up to millions of USD, have been held at high-class resorts in Ha Long.
Each event is not only a "cent-year joyful day" for a billionaire family, but also a "promotion campaign" for Vietnamese tourism.
Direct revenue from an event can be up to several million USD, but the indirect benefits are much greater. Images of the destination are reported by international media channels and from the spread on social networks of the upper class guests themselves.
While countries compete to attract high-end tourists very fiercely, the fact that many billionaires choose Vietnam to organize events is a great opportunity for the tourism industry to promote.
Vietnam has great advantages, diverse nature, unique culture, more competitive costs than many other luxury destinations and especially a stable social environment.
However, to make "billionaire weddings" not just a temporary phenomenon, a more methodical strategy is needed for wedding tourism, a high-value segment but requiring extremely strict standards.
Super-rich customers not only buy services, they buy exclusive, private and perfect experiences.
From entry procedures, security, transportation, to cuisine, decoration, art performances... everything must be of high quality.
The tourism industry and businesses need to proactively build wedding tourism product packages with national brands, and strengthen promotion in potential markets such as India and the Middle East.
In addition, it is necessary to support charter procedures, visas, logistics, and train a professional event organizing team that meets international standards.
In addition, the element of heritage preservation must be put first.
Organizing events in caves or in Ha Long Bay needs to strictly comply with environmental and heritage protection regulations, so that development is not traded for long-term damage.
A successful billionaire wedding not only brings revenue to hotels or resorts, but also contributes to raising the national tourism brand.
When the world's leading entrepreneurs come to Vietnam, they not only attend wedding parties, but also open up new investment, trade and cooperation connections.
Billionaire weddings are an opportunity for Vietnam to go deeper into the high-end tourism segment, improve service standards, and affirm its position as a safe and high-class destination in the region.
