At the conference "Improving the management capacity of organizing sports events" held on July 24 in Hanoi, Assoc. Prof. Dr. Nguyen Danh Hoang Viet - Director of the Vietnam Sports Administration said that Vietnamese sports need to change the way they organize tournaments if they want to create attraction and increase value.
According to Mr. Viet, the quality of organization and the experience of participants must become the central factor in every sporting event. He said that traditional methods have existed for many years and need to be replaced by a new, more professional mindset.
It is necessary to innovate the organization of tournaments by the Department of Sports, Federations, Associations and localities. Previously, we did it in a traditional way, and it has been too many years without any innovation.
Now we must find a way to form a separate tournament organization, a separate style, like a concert, thereby increasing the commercial value of the tournament, increasing revenue," Mr. Hoang Viet emphasized.
The Director of the Department of Sports and Physical Training cited that some domestic volleyball and basketball tournaments have created attraction thanks to methodical investment, thereby showing that sports are not only limited to expertise but can also become an entertainment product. Each tournament needs to be built like a festival, combining competition with tourism, culture and promoting the country's image.
Contest participants themselves are not only for the purpose of competing, but also for tourism and cultural experiences. Sports festivals must be raised to a new level, connecting and creating more brand value," Mr. Viet said.
Director Nguyen Danh Hoang Viet also used the 2026 World Cup as an example of the organization and image building that the Americans have done very well. The value of the tournament has been raised. Therefore, Vietnamese sports must learn from innovation and breakthrough in organization.
In addition to innovating the organizational model, the head of the Vietnam Sports Administration said that the sports industry needs to promote digital transformation, apply science and technology in event management and operation. At the same time, communication, marketing and commercial value exploitation need to be given more attention to mobilize social resources.
Another content mentioned is strengthening international cooperation, developing human resources and expanding coordination between management agencies, federations, businesses and training institutions.
The workshop "Improving the management capacity of organizing sports events" is co-organized by the Vietnam Olympic Committee, the Vietnam Paralympic Committee and Natuh Investment Joint Stock Company, aiming to update new trends and share experiences in organizing sports events in the context of digital transformation and international integration.
The program includes many topics such as building the value of a sports event; project and planning skills in the field of physical education and sports; digital communication and marketing; creating content on TikTok; digital transformation in sports activities and seminars on connecting resources to develop inclusive sports.
